http://www.isnare.com/?s=author&a=Scott+White Marketing Scott White Tue, 05 May 2009 00:00:00 +0800 http://www.isnare.com/?aid=286546&ca=Marketing There is a lot of buzz today around word of mouth marketing. Many companies offering many different types of what they consider word of mouth. This article is my opinion of what to do and what not to do. Let us this at the different forms you can choose from. There is company blogging. Here you can... Marketing Scott White Wed, 09 Apr 2008 00:00:00 +0800 http://www.isnare.com/?aid=159760&ca=Marketing Business large and small should consider hiring a professional branding company. A branding company brings a lot to the table. First and foremost they bring a third party objective point of view that a business is unable to obtain. The old saying holds true, you can’t see the forest through the tree... Advice Scott White Mon, 19 Nov 2007 00:00:00 +0800 http://www.isnare.com/?aid=160289&ca=Advice Moving can be one of the most stressful events in one’s life. In fact, it is often ranked in only behind death and divorce as the worst causes of stress. City moving is no exception to this rule. With the several unique challenges you can come across, moving within a city can often become as complic... Travel Scott White Wed, 26 Sep 2007 00:00:00 +0800 http://www.isnare.com/?aid=156526&ca=Travel There are many ways to travel to St Thomas. A great way to really see the island is to fly there and rent one of the St Thomas Villas. Vacationing in a villa can be a really great experience. Vacation villas can really be inexpensive for a group of couples. Villas range from $3000-$10000 per week b... Computers and Technology Scott White Tue, 04 Sep 2007 00:00:00 +0800 http://www.isnare.com/?aid=101126&ca=Computers+and+Technology There is a lot of buzz about VoIP Internet phone service. On the consumer side everyone is getting a lot of exposure to Vonage commercials as well as triple play offers from Cable Companies. From a technology standpoint, VoIP is now much more mature than in its nascent days when Internet telephony m... Travel Scott White Wed, 22 Aug 2007 00:00:00 +0800 http://www.isnare.com/?aid=156534&ca=Travel Have you ever been to St Thomas? Did you stay in a hotel or one of the beautiful St Thomas villas? I was there a couple of years ago, and no, we didn’t get to stay in a villa – we stayed in a hotel. I wish it had been a villa though. During our stay we pretty much did everything you would expect to... Marketing Scott White Wed, 16 Aug 2006 00:00:00 +0800 http://www.isnare.com/?aid=66536&ca=Marketing It might be almost blasphemous to talk about letting go of old brand equity and laying an old brand to rest, but there are times when change is needed. Reformulating and re-designing, or even overhauling an old brand can be a wise decision. If sales are flat and show no sign of growth, you’d better... Marketing Scott White Wed, 16 Aug 2006 00:00:00 +0800 http://www.isnare.com/?aid=69868&ca=Marketing Marketing online and offline couldn’t be more complex and competitive than it is today. Markets have fragmented and advertising mediums have splintered into hundreds of specialized niches, all requiring specialized expertise in order to achieve respectable results. Marketing channels too, are splint... Marketing Scott White Mon, 31 Jul 2006 00:00:00 +0800 http://www.isnare.com/?aid=66512&ca=Marketing The Internet is a ubiquitous Corporate communications and sales channel, however many companies are still not utilizing much of its power. That could be because of loyalties to comfortable old channels or that there aren’t enough Internet marketing experts to take their brands into the digital realm... Home Management Scott White Mon, 31 Jul 2006 00:00:00 +0800 http://www.isnare.com/?aid=62697&ca=Home+Management If you’re planning your next big residential move or office move, you’re becoming aware of the issues involved in transporting a house or office full of belongings, furniture, and people. In the back of your mind, you’re thinking that you can do this by yourself and yet some of your valuable propert...