http://www.isnare.com/?s=author&a=Sean+Kelly Marketing Sean Kelly Sat, 28 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=31107&ca=Marketing Creating a strong brand and establishing a leadership position in the marketplace is one of a franchisor’s greatest obligations. Most franchise companies, at least when they’re getting started, have underwhelming ad budgets with which to do this. Too often, they take a cautious marketing approach, w...