http://www.isnare.com/?s=author&a=Shira+Linden Marketing Shira Linden Thu, 05 Jan 2006 00:00:00 +0800 http://www.isnare.com/?aid=27031&ca=Marketing Just like in the fashion industry, premiums have their hot sellers and their has-beens. The industry is sensitive to changes in technology that render some premiums obsolete, and to political events that affect the business climate. Stan Konik, President of Konik and Company, a merchandise premium s...