http://www.isnare.com/?s=author&a=Shirley+Hanson Advice Shirley Hanson Fri, 30 Mar 2007 00:00:00 -0700 http://www.isnare.com/?aid=137615&ca=Advice "The great secret of success is that there are no secrets of success; there are only timeless principles that have proven effective throughout the centuries." These shrewd words are from Brian Tracy, sales and leadership trainer. Marketing magic begins with ageless principles. These are basics wit... Marketing Shirley Hanson Mon, 26 Mar 2007 00:00:00 -0700 http://www.isnare.com/?aid=136389&ca=Marketing You are in a contest to win and hold your prospects’ attention. And it’s not just the din from others in your profession that blocks your message. It’s the estimated 1,724 ads the average American is exposed to every single day. So what’s an estate attorney, a physician practicing complementary medi... Marketing Shirley Hanson Wed, 21 Feb 2007 00:00:00 -0800 http://www.isnare.com/?aid=127475&ca=Marketing Michael Port in "Book Yourself Solid" recommends an "Always-Have-Something-To Invite-People-To offer." In my opinion this strategy is so effective for financial advisors because it melts negatives likes these: -- Prospects may know next to nothing about you and need to ease into a relationship. -- T... Marketing Shirley Hanson Sun, 21 Jan 2007 00:00:00 -0800 http://www.isnare.com/?aid=118769&ca=Marketing How Your Mailings Can Spark That Mail Moment To Boost Results A mailing can open a surge of good prospects for your business or professional practice. Or it can become an unwelcome waste of time and money. What makes the difference? Perhaps the mailing failed to spark "The Mail Moment." True, it’...