http://www.isnare.com/?s=author&a=Simon+R+Cooper Business Management Simon R Cooper Fri, 27 Mar 2009 00:00:00 -0700 http://www.isnare.com/?aid=361714&ca=Business+Management Many senior managers and business leaders will take the view that discretionary spending must be reduced or eliminated in a recession - it's one of the founding principles behind prudent financial management. And of course, training falls into that category, right? Wrong! In a recession, businesses... Leadership Simon R Cooper Fri, 13 Mar 2009 00:00:00 -0700 http://www.isnare.com/?aid=358598&ca=Leadership In my latest book, Brilliant Leader, I make the point that a person's capability can be summed up by considering an iceberg. Some of an iceberg is visible but most of it is below the surface. The part that is visible represents the individual's knowledge and skills and this is the part that most man... Leadership Simon R Cooper Tue, 03 Feb 2009 00:00:00 -0800 http://www.isnare.com/?aid=343645&ca=Leadership There is little doubt that great teamwork delivers better results than a group of competent individuals working independently. But what is it that makes a great team and how does a team leader go about developing a great team? This issue was addressed several decades ago by Bruce Tuckman with his fo... Marketing Simon R Cooper Mon, 24 Mar 2008 00:00:00 -0700 http://www.isnare.com/?aid=236584&ca=Marketing When I first started in sales and marketing over 25 years ago my manager made one thing completely clear from the beginning – selling anything to anyone is a numbers game. The more people you put your product in front of, the more you will sell. Even a really poor salesperson will make some sales if... Marketing Simon R Cooper Thu, 06 Mar 2008 00:00:00 -0800 http://www.isnare.com/?aid=230997&ca=Marketing Are you suffering from information overload? I think just about anyone who goes on the internet looking for programs and tools to either promote their website or earn money online must be going crazy with the amount of information available. But who or what do you believe? I’ve spent a lot of hours... Internet Simon R Cooper Tue, 19 Feb 2008 00:00:00 -0800 http://www.isnare.com/?aid=225751&ca=Internet Many moons ago when I worked in the recruitment industry, ‘New Year , New Career’ was among our favourite advertising mantras, wheeled out in January to catch that wave of optimism that sweeps through the job market each year – “out with the old, in with the new’. What interests more at this junctur... Internet Simon R Cooper Wed, 16 Jan 2008 00:00:00 -0800 http://www.isnare.com/?aid=216104&ca=Internet I heard an interesting stat the other day that there are more web pages in existence than there are people in the world. This ranks right up there with another astonishing stat that there are more people alive today than have ever lived. Think about that for a moment, the human race has thousands of... Internet Simon R Cooper Fri, 11 Jan 2008 00:00:00 -0800 http://www.isnare.com/?aid=214915&ca=Internet We have all heard of pay-per-click (PPC) and have seen it rise to become the primary form of online advertising in the space of only a few years. Most webmasters carry PPC ads on their sites these days, be it Google or any of the other PPC providers such as Yahoo or Miva. But how many people have he... Business Simon R Cooper Sat, 05 Jan 2008 00:00:00 -0800 http://www.isnare.com/?aid=213878&ca=Business The term leap experience was first coined back in the early 1990s to describe the rapid learning curve that can be achieved by placing a high talent individual into a targeted work assignment. Such a work assignment would be designed to take them out of their comfort zone and beyond their current le... Internet Simon R Cooper Tue, 25 Dec 2007 00:00:00 -0800 http://www.isnare.com/?aid=211087&ca=Internet You are a webmaster, you have spent a lot of time putting together a great website and now you want to drive traffic to it. What are your options? Short term, you will need to promote your site through advertising, traffic exchanges, traffic wholesalers and pay per click (PPC) campaigns but longer t...