http://www.isnare.com/?s=author&a=Stacey+Mathis Advice Stacey Mathis Sat, 28 Jan 2012 00:00:00 +0800 http://www.isnare.com/?aid=188587&ca=Advice If you market to parents, you already know they are a unique consumer and that getting and holding their attention is a lot more challenging than getting and holding the attention of all other types of customers. The parent-marketer’s message must shout “Mom!” louder than all other information vying... Writing Stacey Mathis Sat, 28 Jan 2012 00:00:00 +0800 http://www.isnare.com/?aid=647950&ca=Writing If you’ve decided to become a copywriter, you’ve made one of the best decisions you can possibly make. There was a time when it seemed that most writers were broke, starving artists. Not today. Yes, many of them still are; however, those who have become freelance copywriters who consistently repeat...