http://www.isnare.com/?s=author&a=Stephen+Logan Internet Stephen Logan Wed, 10 Feb 2010 00:00:00 +0800 http://www.isnare.com/?aid=483489&ca=Internet The Internet provides a fantastic opportunity for businesses, both new and old, to expand. But like all excellent opportunities, there is no guarantee of success and plenty of competitors to provide ample obstructions to your ultimate goal. What some people don’t realise is that the Internet is a ve... Internet Stephen Logan Sun, 07 Feb 2010 00:00:00 +0800 http://www.isnare.com/?aid=481964&ca=Internet Search engine marketing is often quite a difficult commercial activity to measure. Changes can be very slight, but you need to be able to react instantaneously in order to optimise opportunities and prevent major slippage. This is where analytics comes in very handily indeed. There are analytics pac... Marketing Stephen Logan Wed, 20 Jan 2010 00:00:00 +0800 http://www.isnare.com/?aid=472705&ca=Marketing Pay per Click is now the leading choice for UK advertisers. Delivering volumes of targeted traffic from the outset and requiring no initial investment, it's not hard to see why. Whilst the benefits of PPC are widely known, they do come with a note of warning. Paid search requires an in-depth underst... Internet Stephen Logan Wed, 02 Dec 2009 00:00:00 +0800 http://www.isnare.com/?aid=449506&ca=Internet Well, the easy answer for this is that Local Search is a facet of search engine optimisation (SEO), which specifically targets your geographic locality. Of course, as with all optimisation techniques, there is a little more to it than that. The first thing that you may be wondering is how exactly do... Internet Stephen Logan Sat, 21 Nov 2009 00:00:00 +0800 http://www.isnare.com/?aid=443699&ca=Internet There’s much to be said about the respective values of social media and SEO, both as individual entities and a collective. A cornerstone of search engine optimisation is linking, whilst social media is all about being, well, sociable. But which is better today? That’s very much a question that’s ope... Internet Stephen Logan Sun, 08 Nov 2009 00:00:00 +0800 http://www.isnare.com/?aid=436066&ca=Internet SEO is an industry riddled with misconceptions. The most flagrant and regularly touted is that it can be used to turn any site into a success. The simple truth though is that it can’t. Like any advertising or marketing campaign, its success and failure may not rest on the quality of SEO work done, b... Internet Stephen Logan Fri, 06 Nov 2009 00:00:00 +0800 http://www.isnare.com/?aid=435579&ca=Internet When it comes to creating, developing and then managing a website, there are a number of things that require your attention at any one time. In fact, it can be to such an extent that priorities and objectives can sometimes get lost in the background. One thing you definitely shouldn’t overlook thoug... Marketing Stephen Logan Sun, 01 Nov 2009 00:00:00 +0800 http://www.isnare.com/?aid=432313&ca=Marketing Advertisers have always been quick to latch onto the latest form of media to promote their wares. Whilst some may see it as surprising that the Internet has replaced television as the most popular advertising platform, others might just be wondering why it has taken so long. PPC, paid online adverti... Internet Stephen Logan Tue, 27 Oct 2009 00:00:00 +0800 http://www.isnare.com/?aid=429106&ca=Internet Whilst search engine optimisation is supposed to help boost a website’s ranking, there are some dangers to watch out for. Black hat techniques are far less prevalent than they were, largely due to search engine algorithms becoming wise to these unscrupulous methods of boosting. But that doesn’t mean... Marketing Stephen Logan Tue, 13 Oct 2009 00:00:00 +0800 http://www.isnare.com/?aid=420859&ca=Marketing The power of local search is such that no website should be without it. By ignoring the possibilities of allowing people to find you by location rather than simply through your business and associated keywords, you could be missing a very important trick. Unless you're an offshore business, there is...