http://www.isnare.com/?s=author&a=Stephen+Logan Internet Stephen Logan Sat, 17 Sep 2011 00:00:00 -0700 http://www.isnare.com/?aid=581128&ca=Internet When a website is struggling or funds are tight, the thought of outsourcing any work can be galling. For some SEO is seen as a luxury; something that can be set to one side in times of financial austerity. But in fact the opposite might well be true. Here, let me explain why. Businesses will always... Internet Stephen Logan Sat, 17 Sep 2011 00:00:00 -0700 http://www.isnare.com/?aid=581139&ca=Internet Landing page optimisation has become something of a buzz word amongst online marketers in recent months. The only trouble though is that many people still don't know what it is exactly. So if you're a little confused, here's my quick guide to optimising your landing pages. First of all, a landing pa... Internet Stephen Logan Mon, 05 Sep 2011 00:00:00 -0700 http://www.isnare.com/?aid=571012&ca=Internet Each and every website requires words. Without some sort of text, you would be without a voice and, in all likelihood, no business either. An SEO Copywriter will help you to not only produce content, but can compose text that includes a sales message and strengthens a website for search engine posit... Internet Stephen Logan Sat, 27 Aug 2011 00:00:00 -0700 http://www.isnare.com/?aid=563470&ca=Internet More and more businesses are looking to the Internet to advertise themselves. The initial issue most face though is where to begin. First of all there is the website. You have to develop a web presence that really reflects your business. Getting the design right and ensuring that it has a decent arc... Internet Stephen Logan Tue, 16 Aug 2011 00:00:00 -0700 http://www.isnare.com/?aid=555521&ca=Internet Sometimes expansion is the best way of boosting your online visibility. As soon as you succeed in one arena, go off and explore others. Whilst SEO still remains the logical starting place, have you considered stretching your search engine marketing efforts to Pay per Click advertising? Paid search i... Internet Stephen Logan Wed, 03 Aug 2011 00:00:00 -0700 http://www.isnare.com/?aid=547071&ca=Internet Whilst the Internet is all about expanding horizons and reaching out to a global audience, there is no excuse for overlooking your local customers. Neglecting this potential niche market is a huge mistake and one that can be easily avoided. SEO, as you are probably already aware, is all about develo... Internet Stephen Logan Thu, 29 Apr 2010 00:00:00 -0700 http://www.isnare.com/?aid=511087&ca=Internet Whenever we go online and visit a website, the first page that we arrive at is the landing page. This has a huge bearing on what we do next. If the landing page is informative and engages you, there's a fair chance you'll continue to use and explore the site further. If it is slow to load, difficult... Internet Stephen Logan Fri, 23 Apr 2010 00:00:00 -0700 http://www.isnare.com/?aid=508542&ca=Internet Landing pages are the first page that you land on when you enter a website. Therefore landing page optimisation is a process of improving pages to better relate to visitor searches and related expectations. However, that is simplifying things a little. Landing page optimisation is in fact a very com... Business Stephen Logan Mon, 19 Apr 2010 00:00:00 -0700 http://www.isnare.com/?aid=504818&ca=Business Online reputations are won and lost in a matter of seconds. As soon as a visitor lands on your site, you have to ensure that you are able to provide them with the information they need instantly. It is your job to ensure that they are confident they have found the right site and that you can be trus... Internet Stephen Logan Wed, 10 Feb 2010 00:00:00 -0800 http://www.isnare.com/?aid=483489&ca=Internet The Internet provides a fantastic opportunity for businesses, both new and old, to expand. But like all excellent opportunities, there is no guarantee of success and plenty of competitors to provide ample obstructions to your ultimate goal. What some people don’t realise is that the Internet is a ve...