Articles Written by Steve Jackson From Isnare.com http://www.isnare.com/?s=author&a=Steve+Jackson Speak To The Dog, About What Matters To The Dog, In The Language Of The Dog Marketing Steve Jackson Sun, 12 Feb 2006 00:00:00 +0800 http://www.isnare.com/?aid=34292&ca=Marketing This article is a transcript of Steve Jackson´s answers to questions posed by Chris Lake of e-consultancy.com from December 2005. Hopefully you will find the grilling I got useful! What are the most important factors that influence conversion rates? A joint of roast beef is sizzling over an open fir... Is Google Analytics Good For The Internet Marketing Industry? Internet Steve Jackson Wed, 07 Dec 2005 00:00:00 +0800 http://www.isnare.com/?aid=22575&ca=Internet First they gave us a good search engine. Then they gave us two gigabytes of free server space for email. Now they have given us a high quality web analytics system, for free. Let me just repeat that. They have given us a web analytics system FOR FREE. So what’s this system like? What are its feature... How Web Analytics Helped Find A Million Dollar Hole Marketing Steve Jackson Sat, 19 Nov 2005 00:00:00 +0800 http://www.isnare.com/?aid=17800&ca=Marketing I’m often asked how we go about using web analytics to really pinpoint problems that make the tools worth the investment. Many people are dubious when asked to fork out 50,000 a year to have reports about how people visit their website. What I’m about to describe is a situation where one of our clie... Reality Branding - Are You Taking Advantage Of The 40 Year Social Pendulum? Business Steve Jackson Wed, 26 Oct 2005 00:00:00 +0800 http://www.isnare.com/?aid=16347&ca=Business I watched Roy Williams in a quite literally amazing presentation about society's 40-year Pendulum recently. His presentation was a delightful hidden bonus in the agenda from the Call to Action seminar hosted by Bryan and Jeff Eisenberg at the Wizard of Ads Academy 1 in Buda, Texas. Roy´s presentatio... How To Set The Scenario To Improve Your Website Conversion Rate Internet Steve Jackson Fri, 16 Sep 2005 00:00:00 +0800 http://www.isnare.com/?aid=11389&ca=Internet Do you have great numbers of well qualified traffic coming to your website but disproportionately low numbers of sales? How about paid registrations? We have worked with a number of customers who have the same issue. Upon reviewing their websites there doesn’t appear to be anything wrong at first gl...