http://www.isnare.com/?s=author&a=Steve+Sellwood Marketing Steve Sellwood Thu, 29 Jan 2009 00:00:00 -0800 http://www.isnare.com/?aid=213963&ca=Marketing Direct marketing is a marketing tool which comprises activities such as direct mail, telemarketing, mail order, direct response advertising and email marketing. Direct marketing provides a unique range of benefits because it enables you to engage directly with your audience - whether they are prospe... Marketing Steve Sellwood Thu, 29 Jan 2009 00:00:00 -0800 http://www.isnare.com/?aid=213969&ca=Marketing Follow these simple rules, and you can make inbound or outbound telemarketing work more effectively for your business: 1. Think creatively about what your telemarketing can achieve. For example telemarketing can be used to generate leads, screen leads before follow up, arrange appointments for field... Marketing Steve Sellwood Thu, 29 Jan 2009 00:00:00 -0800 http://www.isnare.com/?aid=213967&ca=Marketing Direct mail is now a widely used everyday marketing tool, but all too often businesses aren't sure exactly when they should be using it, or how to achieve the best results. This article identifies some of the most common and proven occasions when direct mail is the best tool for the job. Use direct... Marketing Steve Sellwood Thu, 29 Jan 2009 00:00:00 -0800 http://www.isnare.com/?aid=213966&ca=Marketing Many say that choosing a list is the most important stage of running a direct marketing campaign. Decisions you make can have far reaching implications on conversion rates, wastage and profitability. Indeed experts advise that at least half of your direct marketing campaign planning time should be s...