http://www.isnare.com/?s=author&a=Susan+A.+Friedmann Marketing Susan A. Friedmann Wed, 12 Dec 2007 00:00:00 -0800 http://www.isnare.com/?aid=98613&ca=Marketing Right now, the business world is a-buzz about Chris Anderson's latest book, The Long Tail. Even if you haven't read it, chances are you've heard of it: the best-selling business book that predicts the future of business lies in selling less of more. Niche marketing, Anderson posits, isn't just tom...