http://www.isnare.com/?s=author&a=Susan+Payton Marketing Susan Payton Tue, 03 Feb 2009 00:00:00 +0800 http://www.isnare.com/?aid=217737&ca=Marketing You’ve heard it before: the basis of your marketing should answer the question from your potential buyer: “What’s in it for me?” It’s the truth. You yourself don’t visit a website or look at a product unless there is a clear benefit for you doing so. Keep this in mind for your next marketing campaig... Marketing Susan Payton Mon, 17 Nov 2008 00:00:00 +0800 http://www.isnare.com/?aid=172816&ca=Marketing Is it safe to assume that your marketing strategy sucks, since you’re reading this article? You have one advantage over the competition: you’re reading this article. As a business owner, I know it’s hard to stay on top of so many things, but don’t let your marketing homework slip by. It might be a b... Marketing Susan Payton Thu, 30 Oct 2008 00:00:00 +0800 http://www.isnare.com/?aid=167202&ca=Marketing If you’re online at all these days, you probably hear a lot about Web 2.0. Marketing 2.0. is the counter to the latest engaging tools of technology. Here are five characteristics of Marketing 2.0: • First, it is interactive. No longer are we forced to sit on the couch and take our daily dose of adve... Business Susan Payton Tue, 17 Jun 2008 00:00:00 +0800 http://www.isnare.com/?aid=209528&ca=Business Now that we've officially crossed the threshold of Thanksgiving, it's officially time to panic. Christmas is just right around the corner! The end of the year tends to be chaotic as businesses try to wrap up their activities for the year (as well as their personal ones too), but don't let your custo... Marketing Susan Payton Thu, 28 Feb 2008 00:00:00 +0800 http://www.isnare.com/?aid=185884&ca=Marketing I talk a lot about how times, they are a changin'. It's inevitable that we will not be able to reach customers in the ways we did in the past. To successfully grow any business, you have to be open to change. Customers adapt faster than businesses, and that's the downfall of many companies. It's a t... Business Management Susan Payton Sat, 29 Dec 2007 00:00:00 +0800 http://www.isnare.com/?aid=174655&ca=Business+Management As an entrepreneur, you wear many hats. If you’re like me, you handle sales, billing, accounts payable, marketing AND the product (in my case, writing). Why do we do this? Partially because we feel we can’t afford to pay someone to do these things for us (or rather, we’ll have more money if we don’t... Business Susan Payton Tue, 20 Nov 2007 00:00:00 +0800 http://www.isnare.com/?aid=146358&ca=Business If you’re like many entrepreneurs, you didn’t have unlimited capital to start your business. Maybe you ran your company in your garage or spare room. You might have started your business part time until it developed. Many of us bootstrapping entrepreneurs are proud of our humble beginnings. But what...