http://www.isnare.com/?s=author&a=Susan+Tatum Marketing Susan Tatum Mon, 07 Jun 2010 00:00:00 +0800 http://www.isnare.com/?aid=324155&ca=Marketing A recent survey conducted by research firm, MarketingSherpa, found that business-to-business marketers are shifting from offline to online marketing programs in record numbers. This is a good move. In most B2B situations, online lead generation will get you more good leads, faster and potentially at... Marketing Susan Tatum Tue, 26 Jan 2010 00:00:00 +0800 http://www.isnare.com/?aid=312154&ca=Marketing Business-to-business websites are now a critical part of the B2B marketing process and the demands on these sites have changed. It’s no longer enough to look good. A B2B website has to deliver measurable results on your (or your client’s) objectives. This includes how well it entices visitors to sta... Marketing Susan Tatum Sat, 10 Jan 2009 00:00:00 +0800 http://www.isnare.com/?aid=193657&ca=Marketing When it comes to marketing enterprise software and other complex technology products or services, your efforts must do more than simply generate leads. You’ve got to move prospective customers from curiosity to action often using alternative and largely automated methods. For that you need a marketi... Marketing Susan Tatum Mon, 15 Dec 2008 00:00:00 +0800 http://www.isnare.com/?aid=186697&ca=Marketing Have you noticed that B2B marketing programs tend to revolve around a single marketing tactic? Companies run an ad campaign, a direct mail campaign or an email campaign and call it done. If you or your marketing people are still looking at a single marketing tactic as a “campaign”, you have an oppor... Marketing Susan Tatum Tue, 04 Mar 2008 00:00:00 +0800 http://www.isnare.com/?aid=183376&ca=Marketing The decision to launch a new marketing program – or improve an existing one – is often followed by paralysis. There are too many options and you want to get it right. Where do you start? Let’s assume that, not surprisingly, you want to generate the highest possible number of high quality sales oppor... Marketing Susan Tatum Thu, 17 Jan 2008 00:00:00 +0800 http://www.isnare.com/?aid=116278&ca=Marketing No matter what marketing tactics you use to generate and develop leads, nothing is more important than your prospect list. There are seemingly endless options for buying prospect lists – some a lot better than others and the better ones priced accordingly. But, very often the best sources of a list... Marketing Susan Tatum Mon, 14 Jan 2008 00:00:00 +0800 http://www.isnare.com/?aid=112747&ca=Marketing If you’re selling complex and expensive products or services, the telephone is a key marketing tool - with an emphasis on the word “marketing”. It’s not just for sales people anymore. Here’s what telemarketing can do for you: 1. Generate leads. Telemarketing along with direct mail and e-mail marketi... Business Susan Tatum Fri, 04 Jan 2008 00:00:00 +0800 http://www.isnare.com/?aid=120172&ca=Business Summary: If you’re not measuring your marketing results, you’re not getting the most out of your marketing investment. Read this article to learn the two most important secrets to marketing measurement and find out how you can accelerate your marketing results by measuring the right things. The best...