http://www.isnare.com/?s=author&a=TSUFIT Marketing TSUFIT Fri, 22 Jul 2011 00:00:00 +0800 http://www.isnare.com/?aid=911349&ca=Marketing © Tsufit 2011 It doesn’t matter if you provide hot lunches to elementary school kids, sell vino to Italian restaurants or dispense legal advice to divorcing couples. It’s rarer than a pink polar bear sighting in June that being good at what you do, or even being great at what you do, is going to cre... Business TSUFIT Sun, 31 Jan 2010 00:00:00 +0800 http://www.isnare.com/?aid=477924&ca=Business Warning: This is a rant! PEOPLE ARE SO DELUDED! I’m at a Nice business event and some Nice guy in a Nice suit is at the front of the room giving a Nice endlessssssszzz presentation on Presentation Skills. It’s all very Nice. I’m guessing this is also taking place in boardrooms boredrooms in Belgium... Business TSUFIT Mon, 25 Jan 2010 00:00:00 +0800 http://www.isnare.com/?aid=475054&ca=Business They should teach it at Publicity School–the art of the publicity stunt. I’m not talking Janet Jackson’s wardrobe “malfunction”; that was just plain cheesy. This one is inspired! The winter before last, a New York City comedian hit a home run for himself and Swedish furniture retailer, IKEA, with an... Marketing TSUFIT Wed, 15 Aug 2007 00:00:00 +0800 http://www.isnare.com/?aid=174680&ca=Marketing 3 am last night, a herd of buffalo had a party on my backyard deck. You shoulda heard ‘em, banging around, having a grand ol’ time. Well, I can’t swear it was buffalo. Coulda been cats. Probably that menacing monster feline I’ve seen stalking the neighborhood recently, him and 75 of his closest junk... Marketing TSUFIT Mon, 16 Jul 2007 00:00:00 +0800 http://www.isnare.com/?aid=167605&ca=Marketing It’s white and it comes out of holes in cows. Not very sexy. But if you spin it right, they’ll buy it by the truckload. I’m talking about milk, of course. Want a great example of 95 zillion ways to spin a story? Dairy farmers can do it till the cows come home! Check out the hugely successful “Got M... Politics TSUFIT Fri, 06 Jul 2007 00:00:00 +0800 http://www.isnare.com/?aid=165003&ca=Politics So, I'm channel surfing in my New York City hotel room, organizing the junk I lugged from a conference to my hotel room floor, junk I'm about to pay an exorbitant surcharge to lug over the border and then throw out once I get home. No point in channel surfing,'cause there's only one thing on, presid... Business Tsufit Sun, 29 Apr 2007 00:00:00 +0800 http://www.isnare.com/?aid=147380&ca=Business Want a short cut to entrepreneurial stardom? Start a movement! People love a cause. They love to jump on board. Flower Power in the 60s. (Bet someone made a killing on flowers…) Women’s lib in the 70s. Nancy Reagan’s “Just Say No” anti-drug campaign in the 80s. Hillary’s “It Takes a Village”. The lo... Business Tsufit Fri, 27 Apr 2007 00:00:00 +0800 http://www.isnare.com/?aid=146266&ca=Business © TSUFIT 2007 Did you catch the American Idol finals last year between Taylor Hicks and Catherine What’s Her Name? Who won? The one with the best voice? Or the one with the most personality? I’m gonna tell you a secret, something no one ever tells entrepreneurs. It’s not about being the best! It ne... Marketing TSUFIT Sat, 21 Apr 2007 00:00:00 +0800 http://www.isnare.com/?aid=143887&ca=Marketing An Entrepreneur's Guide to Anonymity A couple of years ago, I introduced myself to an insurance salesman at a Chamber of Commerce networking function. An honest mistake… After being educated for 9 and a half agonizing minutes about the benefits of whole life insurance versus term, I made my getaway,... Marketing TSUFIT Sat, 21 Apr 2007 00:00:00 +0800 http://www.isnare.com/?aid=143882&ca=Marketing It’s tough to be an entrepreneur when you’re shy. Entrepreneurs are like performers. We’re always on stage and we’re always selling something. Like many performers when you catch them off the stage, Johnny Carson was, according to many who knew him well, shy. Painfully shy. And yet, there are also...