http://www.isnare.com/?s=author&a=Tara+Roitman Marketing Tara Roitman Wed, 06 Aug 2008 00:00:00 -0700 http://www.isnare.com/?aid=280642&ca=Marketing One of the first marketing mistakes I made was buying print ad space in about three magazines and signing up for a large number of insertions. Can I recall one sale that I achieved through those ads? Not one. I don’t think that I am the first or last person to make this mistake. In general, magazine... Computers and Technology Tara Roitman Tue, 24 Jun 2008 00:00:00 -0700 http://www.isnare.com/?aid=265562&ca=Computers+and+Technology In the past few years, “going green” has become very important for almost every type of business. The CD and DVD packaging industry have been no different. In fact, promoting environmentally friendly products has become a major marketing focus. So what are your options if you want to package your me... Marketing Tara Roitman Wed, 18 Jun 2008 00:00:00 -0700 http://www.isnare.com/?aid=263472&ca=Marketing Almost every business has used direct mail to send sales messages to their prospects. In every campaign, one of the main objectives is getting your prospect to open the package instead of throwing it into the bin. How can you increase the open rate and the success rate of any campaign? Use CDs or DV... Business Management Tara Roitman Wed, 18 Jun 2008 00:00:00 -0700 http://www.isnare.com/?aid=263473&ca=Business+Management One is the loneliest number that you’ll ever do, Harry Nilsson wrote and he was right. If you’re in business, especially if you’re a small business, one of anything is a sign of trouble. You should never have one product, one supplier, one main client or one marketing method. If you have one product... Computers and Technology Tara Roitman Mon, 26 May 2008 00:00:00 -0700 http://www.isnare.com/?aid=256412&ca=Computers+and+Technology In February 2008, Toshiba decided to pull the plug on the HD-DVD format. This ended the format war that was predicted to last much longer. Now manufacturers have the unenviable task of educating the consumer about Blu-ray and convincing them that it is a worthwhile purchase. When DVD hit the market... Business Tara Roitman Wed, 14 May 2008 00:00:00 -0700 http://www.isnare.com/?aid=252294&ca=Business So you have completed the job. After many changes and communication breakdowns, you delivered on time and exactly to specification. Now you sit and wait to be paid. Thirty days later, you’re still waiting. Sixty days later, you’re almost begging. Ninety days later, you are biting off your fingernail...