http://www.isnare.com/?s=author&a=Tatsuya+Nakagawa Marketing Tatsuya Nakagawa Tue, 16 Oct 2007 00:00:00 -0700 http://www.isnare.com/?aid=94820&ca=Marketing Do you know the NUMBER ONE reason that new or existing product initiatives fail? Management falls in love with their product. They believe they have an excellent product and often act in reliance on the assumed fact the product is great. Don't make this mistake!!! Follow the steps below to ensure y...