http://www.isnare.com/?s=author&a=Thanh+Do Marketing Thanh Do Wed, 27 Feb 2008 00:00:00 -0800 http://www.isnare.com/?aid=228307&ca=Marketing With a vast array of promotional products available, determining the most appropriate product requires both internal and external research. Determining the organization’s goals is just as important as knowing the consumer’s expectations. A strategic communication plan acts as a guide for marketers f... Marketing Thanh Do Thu, 20 Dec 2007 00:00:00 -0800 http://www.isnare.com/?aid=210195&ca=Marketing Are diamonds still a girl’s best friend? Contrary to that antiquated belief, a research study released in 2006 reveals that more than three out of four women said a new plasma TV trumps a diamond solitaire necklace. The study conducted by market research TRU for the Oxygen Network is cleverly titled... Marketing Thanh Do Sun, 18 Nov 2007 00:00:00 -0800 http://www.isnare.com/?aid=201560&ca=Marketing The Millennium Generation, the Internet Generation, the Echo Boomers. Generation-Y has many names, but the facts are consistent. Members of Gen Y were born between the years 1979 and 1994. They are a force of approximately 70 million and are the highest per capita spenders in the United States. One...