http://www.isnare.com/?s=author&a=Tim+Robertson Leadership Tim Robertson Wed, 23 May 2007 00:00:00 +0800 http://www.isnare.com/?aid=147640&ca=Leadership Branding is a hot topic these days. It’s not only related to products, but to the “brand” of celebrities, political campaigns, and even cities. What is a brand anyway? Let’s clear up some misconceptions. Branding is not the logo, or the tagline, or the celebrity face. This would be branding at it’s... Marketing Tim Robertson Fri, 18 May 2007 00:00:00 +0800 http://www.isnare.com/?aid=144668&ca=Marketing Most marketers are aware of the ingredients for a memorable logo design, and understand the value a well-designed logo can bring to a brand. They may overlook some important issues regarding legibility and practicality, however. The costs involved in developing a logo go beyond its initial creation.... Marketing Tim Robertson Thu, 10 May 2007 00:00:00 +0800 http://www.isnare.com/?aid=127159&ca=Marketing Marketers will often turn to focus groups for feedback on current or proposed packaging design. Unfortunately, traditional focus groups tend to mimic beauty contests. They turn into opinion gathering sessions that support a participant’s point of view, rather than providing feedback on consumers’ ac...