http://www.isnare.com/?s=author&a=Tim+Watson Marketing Tim Watson Sun, 21 Oct 2007 00:00:00 -0700 http://www.isnare.com/?aid=195045&ca=Marketing With any direct campaign the data is the key to the campaign success. Even more problematic, if you don't have data, how can you run a campaign? No data, no campaign. Without doubt the best quality data is your own carefully collected permission data from subscribes to your services, newsletter and... Marketing Tim Watson Sun, 21 Oct 2007 00:00:00 -0700 http://www.isnare.com/?aid=195050&ca=Marketing Some Internet Service Providers (ISPs) such as AOL, Hotmail and Yahoo have a report as spam button. The number of times this function is used is collected by the ISP and used to score for filtering and potentially to block emails. The number of spam complaints an ISP gets from users plays a major f... Marketing Tim Watson Mon, 24 Sep 2007 00:00:00 -0700 http://www.isnare.com/?aid=186582&ca=Marketing It's well known that email continues to provide the most cost effective marketing medium and has great advantages in immediacy and ability to measure the ROI. But in today's world we also all know the risks of an email not getting to the inbox. A solution to ensuring an email gets to the inbox is to... Marketing Tim Watson Mon, 24 Sep 2007 00:00:00 -0700 http://www.isnare.com/?aid=186586&ca=Marketing As email is low cost to produce and deliver it's often considered low value. Wrong, email has and continues to have immense value as a communications and marketing channel. But how do you get it right? For emails to be treated seriously and valued they need to grow up. Email is still a comparatively...