http://www.isnare.com/?s=author&a=Todd+Brabender Business Todd Brabender Wed, 20 Jun 2007 00:00:00 -0700 http://www.isnare.com/?aid=160902&ca=Business We all know what an electricity generator is and does, but when it comes to getting media exposure for your business, how good is your “publicity generator?” If you think about it, there are a lot of similarities between the two. Whether it’s your business’ electricity generator or its publicity gen... Business Todd Brabender Mon, 28 May 2007 00:00:00 -0700 http://www.isnare.com/?aid=154636&ca=Business The call came into my office and the voice on the other end was very energetic, almost giddy: “I have finalized my marketing budget and need your help launching an advertising campaign for my new product,” he breathed. “Congratulations,” I replied, “but before we implement an ad campaign, I want to... Business Todd Brabender Wed, 04 Apr 2007 00:00:00 -0700 http://www.isnare.com/?aid=139206&ca=Business As a former TV news reporter/producer and a current PR/publicity professional, I have been on both sides of the media interview game. I like to think I have a good eye for what makes a good interview source, how to conduct an interesting interview, and how to give a compelling interview. There are a... Business Todd Brabender Wed, 04 Apr 2007 00:00:00 -0700 http://www.isnare.com/?aid=139209&ca=Business It’s a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: “I’d love to hire someone to launch our publicity campaign professionally, but we can’t afford it, so I’m just going to have to do it on my own.” Over the past several months, I have been conduct... Business Todd Brabender Tue, 31 Oct 2006 00:00:00 -0800 http://www.isnare.com/?aid=79090&ca=Business As the year 2006 starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2007. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you l... Marketing Todd Brabender Wed, 13 Sep 2006 00:00:00 -0700 http://www.isnare.com/?aid=84201&ca=Marketing There’s no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to generate media attention and publicity for their products...