http://www.isnare.com/?s=author&a=Tom+Canyon Advice Tom Canyon Thu, 13 Oct 2011 00:00:00 +0800 http://www.isnare.com/?aid=588637&ca=Advice Consider these three facts: Fact #1: The best product (or service) in the world is dead as a doornail without great (or at least decent) promotion. Fact #2: Promotion is most effective when you can leverage the work of other people and machines. Fact #3: On the internet, affiliate programs take this... Marketing Tom Canyon Tue, 27 Sep 2011 00:00:00 +0800 http://www.isnare.com/?aid=588633&ca=Marketing Are you a "traffic sampler"? In other words, do you try to do "a little of this" and "a little of that" to get visitors to your website? Do you try "a little" search engine optimization, "a little" per-per-click (PPC) and "a little" buying of display ads and solo mailings? Does that leave you with o... Marketing Tom Canyon Tue, 27 Sep 2011 00:00:00 +0800 http://www.isnare.com/?aid=588636&ca=Marketing What if you have an amazing product, but nobody will give you the time of day to promote it? Sound familiar? Many others have walked this path. Once you think about human nature, you'll see that there is always a way. Master Key #1: Make News People are always hungry for the latest news. They want h... Business Management Tom Canyon Mon, 26 Oct 2009 00:00:00 +0800 http://www.isnare.com/?aid=428374&ca=Business+Management Here are nuts and bolts tips for some basics to get your consulting business up and running fast. * Form of Business. Depending on the type of consulting business that you want to operate, you may wish to run the business as a "sole proprietorship" or as a legal entity such as a corporation, legal p... Business Management Tom Canyon Fri, 23 Oct 2009 00:00:00 +0800 http://www.isnare.com/?aid=426822&ca=Business+Management Here are several ways to find and keep great clients when you are starting or growing a consulting business, primarily using offline methods. First, use your network and announce your consulting business. Send announcements to all of your friends and business contacts about your new consulting busin... Business Tom Canyon Thu, 22 Oct 2009 00:00:00 +0800 http://www.isnare.com/?aid=425724&ca=Business Before you open your consulting business, you need to confirm there will be enough clients willing to pay your fees to support your business. Doing the research isn’t nearly as difficult as it sounds. Many people seeking the freedom of a consulting business never make it past this hurdle. With the t... Business Tom Canyon Thu, 22 Oct 2009 00:00:00 +0800 http://www.isnare.com/?aid=426274&ca=Business Getting (and keeping) great clients is the challenge for most consultants. Unless you are a marketing expert, you probably didn’t learn how to market consulting services at school! And, even if you are a marketing expert, you may know about marketing widgets or corporate services. Marketing consulti... Career Tom Canyon Wed, 21 Oct 2009 00:00:00 +0800 http://www.isnare.com/?aid=425219&ca=Career To become a consultant, you need several sets of skills, not just your subject matter expertise. Of course, you need to "know your stuff" in your own consulting field. You need to be a subject matter expert. If you're an information technology consultant, you need the technical knowledge and problem... Business Tom Canyon Mon, 19 Oct 2009 00:00:00 +0800 http://www.isnare.com/?aid=424526&ca=Business People become independent consultants for many reasons, but the main ones are: * To help others solve their problems; * To take control of their time and lifestyle; * To gain financial security and a great income; and * To be respected as a trusted advisor. Great consultants are problem solvers. The...