http://www.isnare.com/?s=author&a=Tom+Domin Marketing Tom Domin Tue, 02 Dec 2008 00:00:00 -0800 http://www.isnare.com/?aid=180835&ca=Marketing It doesn't matter whether you're using business cards, fliers, door hangers, reports, postcards, newspaper/yellow page advertising, direct mail, or a call-capture system...all of your marketing efforts should be designed with a single purpose and objective...identify and capture the information of n... Marketing Tom Domin Sun, 30 Nov 2008 00:00:00 -0800 http://www.isnare.com/?aid=179707&ca=Marketing Three Reasons Why Your Mortgage Website May Not Be Working For You You do have a mortgage website...you do have a page on your company's website...or maybe you bought a subset template page on a master mortgage website...you do have an email address that does lend credibility to your mortgage busine... Marketing Tom Domin Sat, 22 Nov 2008 00:00:00 -0800 http://www.isnare.com/?aid=174985&ca=Marketing As you may know, I'm a huge advocate of providing related information to mortgage customers, prospects, and contacts. The objective is to position ourselves as someone who is always willing to help others with the mortgage information and knowledge that we have learned. This concept of "giving" work... Marketing Tom Domin Sat, 22 Nov 2008 00:00:00 -0800 http://www.isnare.com/?aid=175262&ca=Marketing 9 Reasons Why You Need A Personal Mortgage Website It is estimated that there are 60 million internet domain names registered world-wide. The number of websites is projected to be more than 500 million within ten years. These numbers alone should make every Mortgage Professional sit up and take noti... Marketing Tom Domin Tue, 18 Nov 2008 00:00:00 -0800 http://www.isnare.com/?aid=173349&ca=Marketing Whether you're new to the mortgage business or an old experienced hand at it...one challenge that is always there is...how to inexpensively get the word out about your mortgage business and generate new prospects and customers. Yes, the traditional forms of advertising such as the yellow pages, news... Marketing Tom Domin Thu, 13 Nov 2008 00:00:00 -0800 http://www.isnare.com/?aid=171593&ca=Marketing If you are currently struggling in your mortgage business or relatively new to the field of loan origination, you might want to consider changing your marketing tactics and concentrating on a specific niche. Niche Marketing is quite simply the process of concentrating on a specific segment of the ma... Marketing Tom Domin Thu, 13 Nov 2008 00:00:00 -0800 http://www.isnare.com/?aid=171901&ca=Marketing 12 Things Every FSBO Needs And Every Mortgage Professional Can Provide Targeting the For Sale by Owner (FSBO) market is without a doubt, one of the easiest avenues to mortgage success available today. Most mortgage people fail to tap the FSBO market because of a lack of knowledge and a lack of marke... Marketing Tom Domin Fri, 31 Oct 2008 00:00:00 -0700 http://www.isnare.com/?aid=168185&ca=Marketing Postcards can be more than an inexpensive way to "stay in touch" with your mortgage customers and prospects. This tiny billboard is actually a powerhouse of a marketing tool with almost unlimited uses. Traditionally, we use postcards in our mortgage business to pass along holiday greetings, reminder... Marketing Tom Domin Fri, 31 Oct 2008 00:00:00 -0700 http://www.isnare.com/?aid=168505&ca=Marketing After spending a few minutes with my newsletter mailing list, I noticed that most of you don't use a permanent email address. Wow! I hope you're really in the mortgage business and not just some kind of mortgage Yahoo? Now don't get me wrong, there's definitely a place for those addresses like Yahoo... Marketing Tom Domin Thu, 30 Oct 2008 00:00:00 -0700 http://www.isnare.com/?aid=167565&ca=Marketing Regardless of the "doom and gloom" mortgage stuff that is being publicized these days, the first time home buyer market just doesn't waiver very much. Suffice it to say, this is the area that you need to originate mortgages from to survive in the mortgage business. Your mission...should you choose t...