http://www.isnare.com/?s=author&a=Tom+Gauger Marketing Tom Gauger Thu, 29 May 2008 00:00:00 +0800 http://www.isnare.com/?aid=170713&ca=Marketing Ever since I can remember, hearing the great commercials from the past has always conjured up warm and well I hate to say it, cozy memories. From McDonalds, to Burger King and moving melody lines of United Airlines and a multitude of other jingles that many of us can remember, remain as one of the g... Business Tom Gauger Sat, 23 Feb 2008 00:00:00 +0800 http://www.isnare.com/?aid=170688&ca=Business When it comes to a great commercial or advertising campaign, there is no questioning about how it got done. Most successful ads and marketing campaigns stem from individuals, whether at an ad agency or the small business person, spending some time looking at their market, their target sales and the... Marketing Tom Gauger Sat, 23 Feb 2008 00:00:00 +0800 http://www.isnare.com/?aid=170658&ca=Marketing For smaller companies, the task of creating a TV or radio spot seems daunting at best. With so much competition out there, some valid, and then others who have just set up shop half hazzardly with a mere presence on the web, trying to emulate what you have spent considerable time establishing, you w... Business Tom Gauger Sat, 23 Feb 2008 00:00:00 +0800 http://www.isnare.com/?aid=170656&ca=Business 1. Know exactly what you want to accomplish before production begins. While you might not have every detail in place and know exactly how the commercial is going to take shape, you should take time and jot down all of your sales goals and expectations. 2. Don’t’ get caught up in the latest and great... Business Tom Gauger Fri, 15 Feb 2008 00:00:00 +0800 http://www.isnare.com/?aid=175585&ca=Business Remember those great radio and TV spots from the 70s and 80s? And yet we have some great spots written today, but the fact is, that as companies and small business try to become more and more profitable, or in a lot of cases just plain sustainable, with increased competition from abroad, the marke... Marketing Tom Gauger Tue, 12 Feb 2008 00:00:00 +0800 http://www.isnare.com/?aid=176243&ca=Marketing The Creative Underground states that, “Price is not a unique selling proposition. Fans of Hummers and Escalades know these vehicles are expensive gas-guzzlers. Many of us buy a pricier latte from Starbucks when we can get a cheaper cup of coffee from another shop close by. It appears to defy logic.... Marketing Tom Gauger Mon, 11 Feb 2008 00:00:00 +0800 http://www.isnare.com/?aid=171962&ca=Marketing While thousands of books, articles, and countless magazine spotlights try and capture the essence of marketing, trying to convey the successful marketing campaign, there really is only one true test and that’s your sales. Above anything else it’s your overall revenue. What works for some companies o... Marketing Tom Gauger Tue, 05 Feb 2008 00:00:00 +0800 http://www.isnare.com/?aid=174706&ca=Marketing Looking for the right sound and company to produce that sound can be somewhat tricky, especially if this is your first run with TV or radio. While there are a number of things to look out for in terms of getting the best price with a great sounding commercial, don’t let the cheap price or the “We ca... Marketing Tom Gauger Tue, 05 Feb 2008 00:00:00 +0800 http://www.isnare.com/?aid=174012&ca=Marketing As a small business owner, you’ve wondered and just how do they do it? Or a better question is, “Where do they get all of the money to keep up with the almighty advertising consuming giant?” The question isn’t why they do it, the answer lies somewhere between they have to do it and because their adv... Business Tom Gauger Wed, 30 Jan 2008 00:00:00 +0800 http://www.isnare.com/?aid=171099&ca=Business As mom and pops and national companies alike try to keep a watchful eye on their business expenses, the time to find the perfect, yet affordable custom radio and TV commercial can be challenging at best. With so many would be “producers” and “musicians” out there claiming to be the latest and great...