http://www.isnare.com/?s=author&a=Tom+Trush Marketing Tom Trush Sat, 14 Jan 2012 00:00:00 +0800 http://www.isnare.com/?aid=691087&ca=Marketing Once you start marketing online, it doesn’t take long to realize generating leads is no easy task. The competition is fierce because the audience is huge. So attracting attention, establishing your credibility and creating a compelling offer are essential. The problem you face is most online consume... Marketing Tom Trush Tue, 22 Nov 2011 00:00:00 +0800 http://www.isnare.com/?aid=635780&ca=Marketing If you’re not getting the leads you want from your print ads and you can’t figure out what’s going wrong, you can likely trace your problem to one of the three common mistakes mentioned below. Let’s begin by thinking about the way you read a newspaper or magazine. How do you determine what articles... Business Management Tom Trush Fri, 01 Jul 2011 00:00:00 +0800 http://www.isnare.com/?aid=525159&ca=Business+Management About 80 years ago, Claude Hopkins had a problem you probably faced at some point during your business career. The advertising writer had just landed a campaign with a struggling company. But the fact that the company had trouble attracting the customers they wanted was only a minor issue. The prima... Marketing Tom Trush Sat, 01 May 2010 00:00:00 +0800 http://www.isnare.com/?aid=511235&ca=Marketing If you’ve ever felt the frustration of failing to attract the leads you need from a marketing piece, then the information you’re about to discover will excite you. In fact, you may want to print and post the following tips near your computer so you can review them next time you write copy for a webs... Business Tom Trush Fri, 23 Apr 2010 00:00:00 +0800 http://www.isnare.com/?aid=508239&ca=Business Recently, I came across a startling statistic from a study about U.S. Internet users’ searching habits, conducted by BIA/Kelsey and ConStat. According to their new “User View Wave VII” report, nearly all consumers use online media for shopping decisions. More specifically, 97% of consumers research... Marketing Tom Trush Fri, 23 Apr 2010 00:00:00 +0800 http://www.isnare.com/?aid=508241&ca=Marketing Statistics are powerful numeric weapons that can persuade prospects to take action on your marketing materials. But generating responses isn’t as simple as just dropping in some data. The mind thinks in pictures, so numbers – especially large ones – are difficult to comprehend. To ensure the signifi... Marketing Tom Trush Wed, 24 Oct 2007 00:00:00 +0800 http://www.isnare.com/?aid=195651&ca=Marketing You'd be hard-pressed to find someone who isn't looking for a quick fix to place their website atop the search engine rankings. In fact, many people are spending big bucks just for a shot at securing prime placements on sites such as Google, Yahoo!, MSN and AOL. But while most of that financial focu... Marketing Tom Trush Tue, 21 Aug 2007 00:00:00 +0800 http://www.isnare.com/?aid=176635&ca=Marketing Step 1: Write and distribute articles. Publishing articles online using a free service such as EzineArticles or Articlesbase will help boost your search engine ranking, making you more accessible to prospects who search terms related to your industry. Search engines love content-rich websites that a... Marketing Tom Trush Tue, 19 Jun 2007 00:00:00 +0800 http://www.isnare.com/?aid=160678&ca=Marketing Because I’m a copywriter, my opinion is likely a little biased, but I truly feel the power of the pen is mightier than the spoken word. When we listen to someone speak, the words we hear are rarely repeated – unless requested – and they don’t have the same “staying power” as a phrase permanently pla... Marketing Tom Trush Mon, 18 Jun 2007 00:00:00 +0800 http://www.isnare.com/?aid=160675&ca=Marketing Mortgage Marketing Letter Tip #1: Know your readers well – You can’t influence everyone, so why waste time and money contacting consumers who have no interest in your mortgage services? It’s vital that you thoroughly research the most appropriate way to reach your target audience. How you generate t...