http://www.isnare.com/?s=author&a=Trey+Ryder Legal Trey Ryder Sat, 14 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=28647&ca=Legal We're seeing substantial changes in attorney marketing programs. Thanks to sophisticated law firm marketing efforts, many lawyers are now expanding their practices beyond state boundaries, building regional or national practices. In some cases, they provide narrowly focused services; in others, they... Legal Trey Ryder Sat, 14 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=28648&ca=Legal Step #8: Educate your audience with written information and advice. Write your marketing message in a form that you can send to anyone who calls your office. Then, by offering to send copies without charge, you attract calls from genuine prospects. When prospects call, they give you their names and... Marketing Trey Ryder Sat, 14 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=28603&ca=Marketing A few years ago I created a to-do list for my business (different from my to-do list for clients). Nearly every day I would add something to the list. Soon, I had over five pages of things to do -- tasks I viewed as important enough to interrupt what I was doing so I could add them to my list. Befo... Marketing Trey Ryder Sat, 14 Jan 2006 00:00:00 -0800 http://www.isnare.com/?aid=28610&ca=Marketing When marketing legal services, generalities fail and specifics persuade. The same is true when you decide which legal services you wish to feature in your attorney marketing program. When you practice in various areas of the law, your prospects and referral sources see you as a generalist. Often, t... Marketing Trey Ryder Tue, 06 Dec 2005 00:00:00 -0800 http://www.isnare.com/?aid=22560&ca=Marketing If you talk or act like a salesperson, you immediately trigger your prospect's sales defenses, which he uses to keep you at a distance. This puts you at a serious disadvantage because it causes your prospect not to trust you. And it may erase your opportunity to ever win that prospect as a new clien... Legal Trey Ryder Mon, 28 Nov 2005 00:00:00 -0800 http://www.isnare.com/?aid=21283&ca=Legal Lawyers spend thousands of dollars on complex marketing plans. But then, often, other priorities seize their attention and their marketing plans gather dust. Here's the marketing plan I use for my clients. STEP #1: Identify the services you want to market and the niche you want to fill. When prospe... Legal Trey Ryder Mon, 28 Nov 2005 00:00:00 -0800 http://www.isnare.com/?aid=21284&ca=Legal Lawyers who rely on traditional marketing methods are fast discovering that many "time-proven methods" no longer work. Lawyers could dramatically improve their marketing results by avoiding the following mistakes and heeding this up-dated advice. Lawyers who rely on traditional marketing methods are... Legal Trey Ryder Thu, 17 Nov 2005 00:00:00 -0800 http://www.isnare.com/?aid=19820&ca=Legal Are you the same as all other lawyers? Of course not. But do your prospects and clients know how you're different? Everything you do to attract new clients and maintain current client relationships should clearly state how you differ from other lawyers. One of the most important functions of market... Legal Trey Ryder Thu, 17 Nov 2005 00:00:00 -0800 http://www.isnare.com/?aid=19876&ca=Legal Loyalty is built on the Value/Price Equation. It says: A client will stay loyal to you as long as he believes the value of the services he receives is greater than the fee he pays. Other things are important, too, but if you don't deliver value that is greater than your fee, you will never earn your... Marketing Trey Ryder Sun, 06 Nov 2005 00:00:00 -0800 http://www.isnare.com/?aid=18127&ca=Marketing As we fast approach the new year, many firms are preparing to launch their 2006 marketing efforts. If you're thinking about hiring a marketing specialist, make sure you consider these 17 key points. 1. Objective Advice. Consultants who are paid fees are more likely to give you unbiased advice than...