http://www.isnare.com/?s=author&a=Trish+Lambert Marketing Trish Lambert Tue, 18 Mar 2008 00:00:00 +0800 http://www.isnare.com/?aid=143331&ca=Marketing It seems to me that there is a lot of confusion between "marketing" and "sales" in the business environment. Judging from the job postings and requests for proposals that come my way, there is a tendency to lump the two together, probably because resources are limited. Companies end up looking for a... Marketing Trish Lambert Thu, 15 Nov 2007 00:00:00 +0800 http://www.isnare.com/?aid=143336&ca=Marketing Branding, branding, branding. About every fifth newsletter or article I see online or in business journals has some spin on branding. How important it is. How it is a piece of intellectual property that must be leveraged and protected. How it must be invested in--this assertion (surprise) is from br...