http://www.isnare.com/?s=author&a=Vanessa+Browne Marketing Vanessa Browne Thu, 23 Aug 2007 00:00:00 +0800 http://www.isnare.com/?aid=127942&ca=Marketing Most business owners assume that advertising is used to influence a customer to purchase a particular brand. However, brand advertising is only one approach that needs to be considered when deciding which marketing strategy is right for your business. If your aim is to heighten awareness of a partic...