http://www.isnare.com/?s=author&a=Vanessa+Deakin Marketing Vanessa Deakin Sat, 09 Aug 2008 00:00:00 -0700 http://www.isnare.com/?aid=281990&ca=Marketing Regular subscribers to my e-zine The Marketing Edge will recall my previous articles about how to network (Networking That Produces Results (See http://www.zee2a.com/MarketingEdge/ eZine080101.html#TOC2, also published on iSnare.com) and where to network (Are You Fishing in the Wrong Pond? (See http... Marketing Vanessa Deakin Sat, 09 Aug 2008 00:00:00 -0700 http://www.isnare.com/?aid=282006&ca=Marketing I frequently hear clients and prospects lamenting that they don't have enough hours in the day to do everything, never mind marketing too! (Of course, that's before we start working together), and that their work-life balance is out of whack. On closer analysis, we often get to some root causes and... Marketing Vanessa Deakin Wed, 25 Jun 2008 00:00:00 -0700 http://www.isnare.com/?aid=266259&ca=Marketing Are you one of those people who shudder at the thought of attending networking events? As if your daily schedule and life itself wasn’t stressful enough, you are also now expected to shine as you network and gather all those business cards and leads from complete strangers. What if you feel really i... Marketing Vanessa Deakin Wed, 25 Jun 2008 00:00:00 -0700 http://www.isnare.com/?aid=266279&ca=Marketing Subscribers to my e-zine Marketing Edge will no doubt recall my article in January 2008 “Networking That Produces Results—How to Work That Room!” (http://www.zee2a.com/marketingedge/ ezine080101.html, also published on iSnare.com). Today I'm not going to focus on working the room, but on working the... Marketing Vanessa Deakin Wed, 25 Jun 2008 00:00:00 -0700 http://www.isnare.com/?aid=266284&ca=Marketing Email newsletters (aka E-zines) can be regarded as one of the best business communication tools invented for a long time. • They are low cost - even no cost in comparison to paying for paper, printing, envelopes, and postage. • They are instantly deliverable directly to the desired recipient. • They... Marketing Vanessa Deakin Wed, 25 Jun 2008 00:00:00 -0700 http://www.isnare.com/?aid=266289&ca=Marketing Funny how the minute I use the word 'reputation' ears prick up. We all know the power of a good reputation, and the damage a bad one can do. Businesses are concerned over matters like their environmental impact; Fair-trade policies; adherence to health and safety standards; etc because those issues... Marketing Vanessa Deakin Wed, 25 Jun 2008 00:00:00 -0700 http://www.isnare.com/?aid=266292&ca=Marketing I was in town around lunch time the other day, after a business meeting, and on the stroll back to my car walked past the Post Office and a variety of different banks. I couldn't help but notice what they all had in common: Queues out the door! It got me thinking. What are these people doing? Why ar...