http://www.isnare.com/?s=author&a=Vicky+Brock Business Vicky Brock Tue, 05 Feb 2008 00:00:00 +0800 http://www.isnare.com/?aid=221581&ca=Business "It is the brain, the little grey cells on which one must rely." As the great Belgian detective himself declared, "Try and vary your methods as you will, your tastes, your habits, your attitude of mind, and your soul is revealed by your actions." Handily, his words don't just apply to fictitious mur... Marketing Vicky Brock Thu, 27 Dec 2007 00:00:00 +0800 http://www.isnare.com/?aid=211563&ca=Marketing Five tips to keep costly market research from gathering dust I have a sneaking suspicion that the more a piece of market research costs, the less likely it is to actually be read. All around the world, market research carefully generated by government bodies, universities and private companies is pr... Business Vicky Brock Wed, 19 Dec 2007 00:00:00 +0800 http://www.isnare.com/?aid=209796&ca=Business The "so what?" factor... What? Did you know that researchers have found 75% of your customers prefer blue socks to red socks? Interesting (possibly)... but do you remotely care? Unless you sell socks or red dye, you'd be justified to ask "so what with the blue socks and the red socks, how does that... Business Vicky Brock Wed, 19 Dec 2007 00:00:00 +0800 http://www.isnare.com/?aid=209800&ca=Business What if every week you place a stationery order for you business? Pens, paper, staples and so on. And what if every week when that stationery order arrived you were only delivered 10% of what you'd paid for? Wouldn't you want to track down what was going on? Well, the same principle applies to your... Business Management Vicky Brock Tue, 18 Dec 2007 00:00:00 +0800 http://www.isnare.com/?aid=209793&ca=Business+Management Your favorite coffee shop has introduced a new variety. As you stand in line for your usual order, a positively delightful staff member offers you a free sample of the new brew. They look on, eagerly awaiting your response as you give it a try. And you hate it. It's the nastiest drink you've tried i...