http://www.isnare.com/?s=author&a=Will+Moore Internet Will Moore Tue, 01 Nov 2005 00:00:00 +0800 http://www.isnare.com/?aid=17343&ca=Internet If the current indications are correct we may be looking at the end of reciprocal linking as a method of building rank and link popularity, at least as far as Google is concerned. The latest ‘Google Dance’, nicknamed ‘Jagger’, has caused major concern by those suffering loss of position on the top r... Internet Will Moore Mon, 19 Sep 2005 00:00:00 +0800 http://www.isnare.com/?aid=11742&ca=Internet In my last article, ‘Web Analytics – Getting It Right’, I discussed some of the powerful ways that web site statistics can be used to improve an ecommerce business. That article was about success. This article shows that no matter how hard you try, you can still get it wrong. This is a story about f... Marketing Will Moore Mon, 19 Sep 2005 00:00:00 +0800 http://www.isnare.com/?aid=11740&ca=Marketing Understanding and using web analytics. In recent years, website marketers were concerned with increasing ‘hits’ and the ‘stickiness’ of their sites. They were concerned with increasing page views and the amount of time spent on the site. This is definitely a hold over from the paper based businesses...