http://www.isnare.com/?s=author&a=William+Caskey Business William Caskey Sun, 08 Mar 2009 00:00:00 -0800 http://www.isnare.com/?aid=356028&ca=Business I’m not sure I’m a real trend watcher, but an article in the NY Times this Sunday got me thinking even more about how the internet is changing marketing–and it’s all good news as long as you’re tuned in.   In the article, the point was made that the television screen still shines. And that HULU (you... Business Management William Caskey Fri, 27 Feb 2009 00:00:00 -0800 http://www.isnare.com/?aid=351924&ca=Business+Management President Obama has encouraged us to "be accountable and responsible" in our lives. So since he's my President now, I'm taking that to heart. But I'm also encouraging my clients and other businesses to do the same. Recently, I drove by a retail lighting store that had bitten the dust. No doubt they... Marketing William Caskey Thu, 05 Feb 2009 00:00:00 -0800 http://www.isnare.com/?aid=344295&ca=Marketing Everyone talks about strategy, but do we really understand it? There are two types of strategy–business strategy and sales strategy. Strategy, at it’s core, is “how will we accomplish our goals?” But business strategy is very different than sales strategy. I’ll leave business strategy to the big boy...