Articles Written by William Leake From Isnare.com http://www.isnare.com/?s=author&a=William+Leake Do You Want To Play Inside Or Outside? (In-house Vs. Outsourced Paid Search Management) Business Management William Leake Wed, 25 Apr 2007 00:00:00 +0800 http://www.isnare.com/?aid=79833&ca=Business+Management Paid Search (PPC) plays a pivotal role in today’s integrated marketing plan. No one seriously questions the additional ROI and web presence generated through a properly run PPC campaign, but perhaps the biggest question a company will come across during a campaign is the first: should the campaign b...