<?xml version="1.0" encoding="iso-8859-1"?>
<rss version="2.0"><channel>
<title>Articles Written by William Truax From Isnare.com</title>
<link>http://www.isnare.com/?s=author&amp;a=William+Truax</link>
<item>
<title>It Is Easier To Increase Sales Than To Cut Costs</title>
<category>Business Management</category>
<author>William Truax</author>
<pubDate>Mon, 07 Aug 2006 00:00:00 -0700</pubDate>
<link>http://www.isnare.com/?aid=68920&amp;ca=Business+Management</link>
<description>We are constantly hearing about the importance of cutting costs to get a business back on track. I certainly believe that we should spend wisely, but serious cost cutting is killing some companies who could direct their efforts in a more productive manner that would benefit their company, their inve...</description>
</item>
<item>
<title>How To Prospect - Common Sense Isn't So Common</title>
<category>Business Management</category>
<author>William Truax</author>
<pubDate>Tue, 25 Apr 2006 00:00:00 -0700</pubDate>
<link>http://www.isnare.com/?aid=49356&amp;ca=Business+Management</link>
<description>I have been teaching sales people Prospecting skills for over 25 years. With all the advances we have experienced in business during that time I thought sales people would have "wised up" to what is required to be successful. But it doesn't seem like it.If you do just a brief study of the tools ava...</description>
</item>
<item>
<title>Persistence At The Start Really Pays Off</title>
<category>Marketing</category>
<author>William Truax</author>
<pubDate>Wed, 01 Mar 2006 00:00:00 -0800</pubDate>
<link>http://www.isnare.com/?aid=36648&amp;ca=Marketing</link>
<description>When you finally start a system of prospecting you expect everything to function like clockwork. You develop your wording and practice it until you know it cold. You determine how many calls you need to make per week and also when you will make them.As you go about this process you also know that y...</description>
</item>
<item>
<title>Marketing By Prospecting™</title>
<category>Marketing</category>
<author>William Truax</author>
<pubDate>Sat, 04 Feb 2006 00:00:00 -0800</pubDate>
<link>http://www.isnare.com/?aid=32088&amp;ca=Marketing</link>
<description>Marketing by Prospecting - a system of using marketing tools with prospecting skills.It is a strategy designed primarily for the small to medium sized business that doesn’t have a large marketing budget. Also, for divisions within large companies that simply don’t get the big marketing dollars.Mar...</description>
</item>
<item>
<title>Sales Management And Leadership – They Aren’t The Same!©</title>
<category>Business Management</category>
<author>William Truax</author>
<pubDate>Sun, 29 Jan 2006 00:00:00 -0800</pubDate>
<link>http://www.isnare.com/?aid=31159&amp;ca=Business+Management</link>
<description>Today Sales Managers usually have two roles. First, they have to manage and administer the sales team. Second, they are also expected to demonstrate Leadership of the sales team. These are two different roles.Most Sales Managers are trained in the management and administration skills, but few are t...</description>
</item>
<item>
<title>The Danger Of Success©</title>
<category>Business Management</category>
<author>William Truax</author>
<pubDate>Sun, 29 Jan 2006 00:00:00 -0800</pubDate>
<link>http://www.isnare.com/?aid=31160&amp;ca=Business+Management</link>
<description>Keep Your Prospecting Muscles in Shape!The other day I was visiting with one of my neighbors for the first time in a couple of years. We live in an area where we wave to each other a lot, but don't seem to talk much. As the conversation continued we started talking about how our respective companie...</description>
</item>
<item>
<title>The Value Of The Sales Team Assessment To The Sales Executive©</title>
<category>Business Management</category>
<author>William Truax</author>
<pubDate>Sun, 29 Jan 2006 00:00:00 -0800</pubDate>
<link>http://www.isnare.com/?aid=31161&amp;ca=Business+Management</link>
<description>The Sales Team Assessment is almost an unheard of event for most companies. Primarily because most consulting firms don't do it. They may provide some form of critique of the sales teams' effectiveness while reviewing the companies overall operations, but a real Sales Team Assessment is rare.A Sale...</description>
</item>
</channel>
</rss>
