http://www.isnare.com/?s=author&a=Xavier+Horncastle Marketing Xavier Horncastle Fri, 28 Aug 2009 00:00:00 +0800 http://www.isnare.com/?aid=403821&ca=Marketing In order to make any reasonable commentary on marketing to women in the early part of the 21st century it is first essential that the position of women as consumers is stated as definitely as possible. To start with the most startling of stats, according to a report from 2000, “women purchase or inf... Marketing Xavier Horncastle Fri, 28 Aug 2009 00:00:00 +0800 http://www.isnare.com/?aid=403828&ca=Marketing Here are seven top tips for reaching and retaining your audience; 1. Pick your target carefully. Too often the scattergun effect is employed in promotion and marketing – anyone and everyone is targeted. Now, whilst this may give the illusion of reach it is, in fact, nothing of the sort. By attemptin... Marketing Xavier Horncastle Fri, 28 Aug 2009 00:00:00 +0800 http://www.isnare.com/?aid=403831&ca=Marketing It may not be something we like to admit, but we live in a world where a demand for immediate satisfaction is the norm. No longer can companies spend generations building a reputation based on quality, customer service and longevity. Nope, in the current climate (and it’s one that’s unlikely to chan...