The heart is the most important organ of the body which pumps blood to all the other organs in order to keep them functioning...

Cholesterol buildup in the coronary arteries leads to the condition known as Hridaya roga in Ayurveda, which literally means heart disease...

Also we find in the Gita that on the brahman platform cravings are non-existent, and one is qualified to transcend this world and perform pure devotional service...