Hitting the trade show and generating excitement and attention for your booth is what it is all about on the day...

There are volumes written on trade show exhibitions and what to do, what not to do and enough numbers to give an aspirin a headache...

Just because every attendee wants your attention does not mean you should give it Your time is precious at the event and you need to maximize the return on your investment of time and money – you will not do that by spending the only resource you truly have, “time”, with attendees who are going to waste it...

It happens more often than you’d ever guess – in fact, it might be happening at the booth right next to yours...