3 am last night, a herd of buffalo had a party on my backyard deck You shoulda heard ‘em, banging around, having a grand ol’ time...

The idea of a brand is deeply rooted in the psyche of managers as being associated with the delivery of tangible products to consumers but today we are increasingly delivering intangible services rather than goods so is branding still relevant...

The golf club of today, is not your Daddy's golf club In days past you had your choice of 5-6 major brand names, you did not have a lot of choice about how your clubs were made, how they were fitted, what materials were used, etc...

What is Generic Medicine Why is it called Generic...

There were only a few stores which carried brand name perfume Most of the new perfumes were found in retail chains which have shops in your local shopping mall...

Then Branding (from Teutonic brinnan, to burn), was first a mode of punishment using a hot iron to scar the body so that criminals could be recognized...

So, you’ve decided that you definitely want brand name watch and you’ve done the research, you know the differences between a brand name watch and a replica, but you still haven’t figured out what name brand you want to purchase...

Branding is a hot topic these days It’s not only related to products, but to the “brand” of celebrities, political campaigns, and even cities...

Marketers will often turn to focus groups for feedback on current or proposed packaging design Unfortunately, traditional focus groups tend to mimic beauty contests...

Does business branding play a significant role in your marketing campaign Again, as in other articles, I like to begin with the philosophy behind the subject matter...

Rumors in the automotive world have it that the Ford Motor Company might be planning on selling its Jaguar brand...

We all like to look and smell great, but not everyone can afford $100 bottles of half-ounce perfume Fortunately, there are a lot of great discount perfume buys out there...

The Laughing Cow cheese wedges are a product of Bel Brands USA, which in turn is the American subsidiary of Fromageries Bel, S...

One night stand …or…dynamic, long lasting and loving relationship Which would you choose...

An Entrepreneur’s Guide to Getting Noticed in a Noisy Marketplace My daughter, the one I affectionately call Daughter Number 2, recently challenged herself to participate in a high school Debate Tournament, following in her mother’s footsteps...

So you are ready to purchase one of the most, if not the most, popular electronic devices available today, whose sole purpose is to entertain us whenever and wherever, we choose...

All firms need to establish a strong brand in order to effectively compete with and be distinguished from other companies similar to theirs...

Points You Want To Remember When Branding Your Business It’s easy to get lost in the business shuffle these days...

It's a challenge getting consumers to remain loyal to a particular brand Unlike the good old days when brand loyalty was a given, times have changed...

CREATING YOUR COMPANY’S IMAGE IS EASIER THAN YOU THINK Branding is an extraordinarily powerful marketing tool that is commonly overlooked...

WHAT YOU NEED TO KNOW BEFORE DEVELOPING AN EFFECTIVE BRAND IDENTITY Don’t begin your branding campaign blindly...

We purchase perfumes for a variety of reasons We may buy perfume to give as a gift on a birthday or for the holidays...

The Coach brand, familiar isn’t it You might have encountered the brand name in various boutiques, shops and malls...

Motivate and Persuade Your Audience More money is wasted on advertising than other business function...

If you are starting a home base Internet business you might be thinking, “What does branding have to do with me...

When it comes to internet marketing, what is the first thing that comes to mind If you are like many other business owners, you might have said online advertisements or search engine optimization...

How important are search engines when it comes to brand marketing 73% of the adult population report they are using the internet today and the number increases every day...

Birth control is something that needs to be effective In choosing their oral contraceptives, women have a large array of medications to choose from...

Branding is very important to companies nowadays Through the brand, a company can communicate with its consumers...

The Difference Among Viral, Buzz, and Word-of-Mouth There are certain words, jargon that stands in for theory, that starts with marketing industry insiders and before you know it becomes the 'in' subject of books, blogs, articles, and MBA dissertations...