There is a new concept in branding: online branding If you want to know exactly what that means, you only have to take the traditional definitions of branding and adapt them to the Web...

Serious entrepreneurs know that there is no such thing as “enough promotion” To achieve success each business needs to use all possible marketing channels...

Bubble Yum Soda is a new beverage derived form the very popular Bubble Yum Bubble Gum The gum has been around from 1975 introduced by Lifesavers Candy and made popular during the 1980’s...

It might be almost blasphemous to talk about letting go of old brand equity and laying an old brand to rest, but there are times when change is needed...

Brand marketing - there are literally hundreds of books about it Not just promoting your product, but turning it into a brand recognized nationally or even globally...

Branding a small internet business is not that easy People may surf through your website in their search for a product or some information but they are not likely stop to remember your name...

When you think of creating a new brand, it’s easy to think about advertising managers sitting around a conference room tossing around ideas with caffeine fueled creativity...

Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location...

I could dive right in and propel us into a discussion of what’s coming in the next few years — yes, the "tsunami" of business that will be coming to interactive e-mail, interactive web, interactive everything...

How would it feel to control your career and business because you have a strong personal brand Companies spend zillions of dollars to ensure you think of them first...

In the Music Biz, marketing makes the difference between artist and musicians succeeding or failing There are a few marketing key terms that you should know to be able to market your music successfully...

Well, last year I spent many, many months searching for short domains Short is good, of course, because it means less typing for the user...

At a time when ‘quality’ and ‘cost-effective’ are the most successful marketing jargons, generic drugs are the perfect example of a successful marketing strategy...

Developing a brand is a difficult challenge even for the most experienced executives This is mainly true in hard financial times when consumers tend to forego known brands and names to buy less expensive replacements...

Have you ever wondered how big corporations such as Sony and CBS are able to establish their corporate images...

What is a Brand Brand is an identification of a company and its products...

Are you someone who must wear the same brand for all your makeup needs What about your skincare...

In a perfect world, children wouldn’t balk at eating a perfectly balanced diet and adults would have the time to create that menu for themselves and the children in their lives...

Have you ever wondered how multi-national companies like McDonalds, Coca-cola, Microsoft, Apple, Intel, Motorola, Sony and UPS came up with their names...

Brand Identity is a promise One given from business to customer to expect certain things...

Why identical twins don’t have identical first names Though they may look the same, they’re not Just ask their parents...

1 Corporate identity...

Golf is a game one can learn in no time One way to become good in this game is to have enough determination and patience, and knowing which club to use and how to putt properly...

Golf is a game one can learn in no time One way to become good in this game is to have enough determination and patience, and knowing which club to use and how to putt properly...

Not everyone has the ability to spend millions on advertising and become a household name Especially when you’re just starting out, but you do want customers to remember your brand first whenever they think about a product you make...

First let’s clear up a common misconception of what a “Brand” really is A brand is more than just your company’s name or logo...

I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with ""internet"" or ""web"" or ""digital...

All business owners know that the most vital part of a promotional material is the message that it communicates to the customers...

There has been much debate on which factors are the most important when determining what domain to purchase...

Most website owners spend hundreds, if not thousands, of dollars (or hours) trying to get their websites to appear on the first page of Google’s natural search results and, more often than not, their placements are restricted to a number of obscure keyword phrases few use to find related products and/or services...