A successful marketing plan relies heavily on the pulling-power of advertising copy Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action...

May 23, 2006 I'm guessing you're interested in copywriting, but don't consider yourself a copywriter...

Don’t buy cds as gifts for teenagers They’ll hate you forever...

I recently finished a massive study of profitable and unprofitable sites The average length of the profitable site's sales letter was 1...

With the challenges and pressures that exist with today’s life style, the self-improvement and self-help industry is booming...

While many people believe that getting their bad credit repaired can only be done through a professional agency, this is simply not true...

When someone buys a product, what they actually are buying is the benefit of owning that product A woman buys a gift to celebrate a birthday or express a thank you...

Every copywriter's nightmare We write beautiful copy for a client, who takes one look and says, "You can't be serious...

Traveling to a different country can be a superb as well as an intricate experience It’s very difficult to be familiar with new language, legal systems and customs for unplanned travelers...

If you have bad credit are not really sure if your credit score is good or bad, you should get a copy of your credit score...

Before, owning a copy of your favorite artist would only mean buying either from a local music store or online music sites...

There are many ways to make money from “mini sites” Mini Site for a general definition usually means a very small site with only a few pages (3 to 10)...

Motivational speaker Anthony Robbins once said, “If you want to be successful, find someone who achieved the results you want and copy what they do, and you’ll achieve the same results...

I’m a plain man when it comes to making money online; I just do what I do and try to make an honest buck wherever I can without upsetting anyone...

When writing a sales copy, all internet marketers know that a long copy will sell more than a short copy...

Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter...

It never fails Every conversation I have with a potential or ongoing copywriting client at some point turns to the topic of tone...

In part 1 of this series, we were introduced to Kneelsit, an Australian manufacturer of ergonomic computer chairs who was in search of a high conversion rate...

Changing a few words in your copy can lead to double-digit increases in conversions If that sounds like a bunch of hype from an online infomercial, stick around and I'll show you how it's done...

The 'Never Before Seen' Key to Cracking Copy Ok, people asked for it, and I’m delivering I’m about to reveal the copywriter’s secret...

Why do some sales letters put a smile on your face while others put a yawn in your throat Why are some sales letters harder to read than others...

Imagine yourself face to face with your prospect Your goal is to make the sale today, in order to put food on the table and pay the bills...

Online credit reports are an easy way to learn what potential lenders will see about us, before we apply for a loan or credit...

The Issue: The Content Management System (CMS) heralded a new age Adding information to the web was no longer the realm of a solitary webmaster and in theory, anyone inside an organisation could update content, post press releases and evolve the company’s online presence easily...

I've been frustrated lately It seems people just don't get it...

Your job as a copywriter is to convince your prospect -- of something To do this, you must make your copy easy to read...

No matter how well you write, or even if you have a professional writer create your web site copy, you're going to have errors...

As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design...

In many professions, especially writing and internet marketing, the primary form of contact with customers is via the written word: website content, display ads, Spam-compliant emails, not to mention forum posts and even responses to queries, etc...

When creating an ad copy, you should make it believable and persuasive Some of us are missing some crucial things to include...