Sales copywriting is really direct response writing which means we are trying to achieve a response of some kind form our text such as picking up the phone, or ordering your product or service...

An embedded command is a technique used to communicate to the conscious mind while also sending a message to the subconscious mind...

An embedded command is a suggestion that is hidden within written or spoken language It is used to communicate to the conscious mind while also sending a message to the subconscious mind...