Group brainstorming, as we know it in the present day, has been around going back to the 1930s For essentially the most part, it hasn’t altered too much during the prior seventy-plus years, except in one respect: the event of new ideation techniques...

Brainstorming or "Ideation" as it is sometimes now called, asks innovation teams to come up with ideas for some challenge in a "free-wheeling" session...

There are a lot of fancy consultants running around these days conducting "ideation" sessions I know because I'm one of them...