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Lapsed Donor Reactivation And Recovery: Continue Writing Those Direct Mail Donation Letters.
Author: Alan Sharpe
Category: Marketing

When is the best time to stop sending direct mail donation appeal letters to your lapsed donors Never...

Reactivate Lapsed Donors With A Direct Mail Fundraising Survey
Author: Alan Sharpe
Category: Marketing

A proven way to reactivate lapsed donors is to ask them why they have stopped giving You can do this with a survey that you enclose in your mailing...

 
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