The point of a brand is to create an instantaneous association in people’s minds The Nike 'swoosh' brings to mind footwear, athleticism, and Michael Jordan...

A few episodes of memory lapses such as forgetting an appointment or where the car is parked is normal for everybody, especially those who are getting older...

While most people are quite familiar with Alzheimer’s disease, the disorder most commonly affecting the mental functioning of the elderly, there is considerably less public awareness of Mild Cognitive Impairment or MCI...