The primary function of an Online Marketing Analyst is to assess an advertiser’s campaign performance in order to identify ways to eliminate media waste and increase online conversions...

Some years ago we ran a newsletter under “Social networks - do you have a netlife”...

Last month we introduced the idea of social media marketing, this month we’re going to give you some solid pointers about what to do and what not to do...

Social media is an incredibly complex thing New apps pop up like daffodils in springtime and each has it’s own values and pitfalls...

Before I came to Vietnam, I’ve heard people say “Vietnamese are tricky and selfish “However, when I had a chance to get to know them, my perception was changed dramatically...

Social media marketing is becoming increasingly standard in online marketing campaigns due to its known ability to build website traffic and inbound links...

Social media is important for a number of reasons First, social media provides people with the basis of understanding what it is you are marketing- whether this is yourself, a product or a service...

Gone are the days when marketing strategies were driven by outbound marketing ploys such as newspaper, television, and radio ads...

Marketers may be missing out on valuable customers by failing to understand the principles of aligning their offline media with their online marketing, says dgm Managing Director Craig Ellis...

Marketing and social media go hand in hand like peanut butter and jelly It really is as if one is just not as good if the other one isn't there...

Social media is one of the buzz words that technologically minded people keep throwing around You may also have heard of social marketing, social networking and web 2...

Advertisements conveying product ideas and messages are means to reach the target audience while communication media provides the required platform for displaying ads...

If you are considering implementing any form of internet media advertising on your website, you will want to know without doubt, that the budget you have at your disposal will not go to waste...

You have probably heard about websites like MySpace, Facebook, and YouTube and you may even be aware of social bookmark sites like Delicious and Digg, but is your church using these social media as part of its online marketing strategy...

As the majority of people are aware, the entire world began to feel a financial crisis in the summer of 2008...

The social media optimization, popularly referred as SMO, is a technique of bringing forth publicity and success with the help of social media indulgence, online community activation and social websites...

Your business' advertising costs are largely dependent on the types of advertising media you choose and the scope of your campaign...

Everyone knows what advertisements are, though not every person necessarily recognizes every advertisement they see as such...

Media buying is more complex than a lot of people think at first; which is why a lot of people fail to hit the nail on the head with their media planning efforts...

Demand for website marketing services is exploding while offline businesses all around the globe can’t escape the jaw dropping downturn...

Is your company looking to expand its marketing strategy to include TV advertising Before you even begin looking for a production company to work with, there are a number of things you need to plan for if you want your advertising to produce consumer awareness and drive sales...

Advertising agencies have seen themselves transformed since the early 1990s Only a few decades ago, there were a very small number of media buying agencies that controlled the consumer advertising field...

Media advertising is a general term which refers to conveying a business marketing message through any form of advertising media...

Maurice Levy, chairman and chief executive of the world's fourth-largest advertising network, Publicis Groupe, warned the publishing industry today that it faced a "deep and profound structural crisis" that would not be remedied simply by recovery from current economic hardships...

Social is the new buzz word Everyone’s doing it, and everyone’s talking about it...

The list of best selling products often feels like a re-run, with the same names seemingly dominating the marketplace...

Executive Summary Much has been both said and written about the decline in consumer spending during the recession; much less is said about the opportunity that lies in a highly disrupted marketplace...

Dear Law Firms: Why don’t you want your attorneys engaging in social media like blogs, Twitter, and Facebook...

The Internet has created an environment in which institutional control of the order of information has been lost...

• Free tools to find high traffic keywords on major search engines • Free tools to track what people are saying about your product or company online...