Myth #1: A good news release is all you need to get "ink" The days of the "one size fits all" news releases are gone...

The newest trend in Internet marketing is video, audio, and animations to help keep the customer’s interest...

Social media is a perfect vehicle for connections between family and friends While it has many marketing opportunities there is a more personal side to social media worth exploring...

It seems that all television offers today is reality TV and crime series, but what is the reason for this...

The owners of the social media site, ShoutLife, are all in their twenties They have sought to create a fun environment for their thousands of guests...

I think that political correctness goes out the window when trying to brand To have sizzle as a brand you have to regardless of the rules of the day understand the importance of being distinctive...

Everyone is trying to save money, even the media It is relatively easy to encourage them to invest in your business, and help you promote, in exchange for making their lives easier...

You can find a great deal of power in a wellness media store What exactly is it...

Looking for a cost-effective solution for getting the word out about your company Writing regular press releases and distributing them is a valuable way to inform local and national media, and the general public about your business and expertise – and you don’t need to be a seasoned writer to write one...

When you see a hypnotist portrayed in a movie, the script was presumably not written by a professional hypnotist, but rather by a writer who is calling upon his own interpretation of hypnosis...

While researching web sites on the Internet, I couldn’t believe how few businesses use rich media even though it’s known as a very effective marketing technique to bridge the communication gap between a business and the consumer...

Consumers have moved rapidly to adopting digital formats for consuming entertainment-related content...

Media events and public appearances can fall into any number of categories and include any number of venues (book stores, radio interviews, television interviews, writing group speeches, presentations, chat room interviews, online book tours, public forums, and more)...

Congratulations on writing a book All your hard efforts researching, planning and writing have paid off...

A media kit is a necessary component for business building and attracting forthcoming media coverage...

Probably the hardest task that every senior marketing manager regularly faces is planning to maximize budget efficiency...

Man has always been a social animal and hence, has always lived in complex social structures The Internet added a new dimension to this aspect through the concept of social media websites...

In the 1970s and 1980s, the fastest way to transport lots of data between information devices was often to carry it down the hall on a magnetic tape or floppy disk--a method that computer scientists jokingly referred to as "Sneakernet...

Who would have thought that there would come a day when my mother and me would meet as two strong, healthy, and brilliant women; delighting in each other’s company and challenging and supporting each other in the quest to make our individual and collective dreams come true...

When it comes to marketing the choices are clear: market to your reader But the “where” to find your reader has changed as more and more of our lives migrate online...

We all know what an electricity generator is and does, but when it comes to getting media exposure for your business, how good is your “publicity generator...

If you’ve ever heard of Inspector Gadget then you know this detective had access to several personal devices to assist him in unraveling mysteries and determining who the bad guy was...

The use of social media encompasses a broad range of online media types While some might only think of a social network like MySpace there are actually several social media formats that contain significant marketing potential for online business...

Consumers want the latest style in automobiles, the latest fashions from Paris, and the cutting edge in technology...

National and international business is doing something mainstream media professionals never saw coming – they have wrested control of information away from entrenched media sources...

The call came into my office and the voice on the other end was very energetic, almost giddy: “I have finalized my marketing budget and need your help launching an advertising campaign for my new product,” he breathed...

There are a variety of different formats available for optical digital media storage today There is the CD-ROM, HD-DVD, DVD-R's and HD-DVD-RW formats that are available...

The media is responsible for both- reflecting values of a society and creating new ones to a good extent...

Simply put, the purpose of search engine marketing is to increase the position of a web site or web page within the search engine result pages...

Traditional public relations yields a common problem called “Placement Crash, which is like a sugar crash in business – something that gives you a brief high, but bottoms out fast and leaves you with nothing...