With general retailers, banks, and restaurants using digital media to increase sales and customer satisfaction, it is no wonder that the hospitality industry is also investigating the benefits of digital media in general and narrowcasting in particular to improve their own businesses...

Broadcasting is the term most often used to describe the act of disseminating the news, but for some companies, narrowcasting the news may be a good business strategy...

The term ‘narrowcasting” refers to the distribution of multimedia content – pictures, moving images or animation and sound – to arrays of monitors in specific locations, or even to individual monitors...