In a 2009 survey of thousands of journalists by TEKgroup International, 43% said it was difficult to find a company's newsroom, and more than half said it was hard to find the name of the company's media contact and how to reach him or her...

Social media strategies continue to prove their relevance in today’s Internet age, and as a result, the traditional online newsroom – a set of static Web pages that support one-way delivery of information that is protected by passwords and made available only to the likes of “official” journalists and industry analysts – is quickly becoming a thing of the past...