Beware the Pitfalls of a Company Naming ContestAuthor: Marcia Yudkin
Category: MarketingNeed a new company name or new product name quickly on a small or non-existent budget Many business owners and non-profits believe the hands-down answer to that dilemma is a naming contest...
Five Hidden Pitfalls When Naming Your New Company or New ProductAuthor: Marcia Yudkin
Category: MarketingYou’re exhausted from several rounds of brainstorming and finally pick a name that seems to convey what you want to say...