The importance of your cover letter in the hunt for employment cannot be stressed enough The quality and composition of your cover letter will be the key factor on whether an HR director chooses to view your resumé or disregard it so you’ll want to spend some time preparing and polishing it to take full advantage of your brief window of opportunity...

Resumés can be likened to any product or service as you are essentially marketing your ‘brand’ to an employer and your resumé is the most effective marketing tool to accomplish this...