Isnare Free Articles
Authors Contents [Add OpenSearch]
Distribute your articles to more than 6,000+ sites and 40,000+ email group publisher subscribers for as low as $2 / article...
Index  Article Directory  Marketing
Embed this Article  
Marcus Stout

Marcus Stout x 202 articles

Liked the article? Consider buying me a beer!
$

Most Recent Videos Most Recent Videos

Events are an important part of corporate life. A well planned event can forcefully convey a clear corporate message and engage participants in the respective corporate culture.

Most companies and organizations hold events for a number of reasons. Company picnics, holiday parties, new product introductions, sales and planning meetings and annual shareholder's meetings are but a few of the occasions that mark milestones of the organization. These meetings require detailed planning and resources and many organizations elect to utilize specialists in managing events.

Event planning is a complex undertaking with the coordination of vendor delivery schedules and maintaining critical timeline requirements. In addition to the logistics involved in planning the meeting most planners develop a theme that captures the essence and intent of the meeting. The theme adds continuity and acts as a reminder of the event for the future.

The Value of the Theme

A common theme brings participants together and allows the event organizers to convey a strong message about the event. The theme is usually expressed in communication and promotional material and documents related to the event. Effective communication of the theme is critical to the success of the event.

Since there are a variety of themes to choose from for any event, care must be taken to select the best theme for the occasion and to properly communicate the theme to the audience.

Promotional Items and Quality Communication

The theme is an important element of communications. A quality message, consistent with the overall theme message of the company, is required for effective communication. One aspect of communication is the use of personalized promotional items, effective banners and unique giveaways.

These items can be designed to impart an effective message and the use of high quality personalized giveaways creates a lasting impression and reinforces the event theme.

Private Label Drinking Water as an Effective Promotional Item

Private label drinking water is an ideal and powerful way to promote an event theme. Essentially private labeling allows businesses to design and develop a label with a custom message and theme and attach that label to a bottle of healthy drinking water. A result of this process is the creation and promotion of a clear message that is tailored to the event

Because of the immediate and permanent nature of the bottled water product, consumable advertising is created that leaves a lasting message in the mind of the event participant.

Some of the benefits of private labeled water include:

• A high-quality, effective and custom message.

• Messages can be modified to reflect events like corporate meetings, new product introductions and promotions.

• Individual users often carry the water with them and the event message is further extended and promoted.

• Pure water is popular and universally accepted as contributing to good health. The message of the private label effectively reaches more prospects as use grows.

• Effective cost is low and response to the event message is immediate.

• Consumable, portable advertising creates a lasting message and impression.

What to Look for in a Private Label Water Supplier

There are a number of private label water suppliers but they vary widely in the quality of their product offerings. There are three areas to investigate when choosing a supplier:

Quality of Water

Events with a large number of participants require proper hydration with water of the highest quality. High quality water in terms of health and taste is also critical for the acceptance of the theme and event message. If the water is low quality or tastes bad then the message will fail. The best quality water on the market today is purified using a distillation/ filtration/ oxygenation process that removes all impurities, including all bacteria, and creates a light, refreshing taste.

Quality of Label Design and Production

The label is the message part of the product and poor-quality labels send a poor-quality message. Production of a poor-quality label is a waste of money and adversely affects the message and theme.

It is very important to know that the vast majority (almost all) of the private label opportunities in this country come from water resellers (not bottlers) with desktop-model “thermal” (or “thermal wax”) printing devices with a quality level that cannot compare well to even consumer-grade inkjet printing devices widely available for less than $200 at your local electronics store. These label printers are very cheap in both quality and cost, typically ranging from $10-20k depending on configuration, and are widely used throughout the private label water industry because of their low cost.

In sharp contrast, a quality label, i.e., one that looks like a top-shelf brand that you might find in your local gourmet grocery store, needs to be produced with professional-quality equipment using professional-grade printing equipment. There are three types of printing equipment that can produce a high-quality label.

1. Rotary offset lithography;

2. Flexography; and

3. High-quality digital presses.

For most smaller runs (under about 10,000 units), digital equipment offered by Heidelberg or HP is the most cost effective solution, but instead of $10-20k, the minimum equipment costs for these professional solutions range from $750k to $1.25M per station.

These facts are very important to understand when choosing a private label bottler — because those who sell low-quality labels would have you believe that nothing better is available because of the short runs required by private label customers. Nothing could be further from the truth.

In order to succeed, your label must be professionally designed and produced with high-quality materials using a printing process that renders a high-quality result. Waterproof lamination is also required for long lasting labels. This is easily achieved for an affordable unit cost using the right equipment for the job.

Quality of Customer Service

The design and production of private labeled drinking water is complex and requires intense interaction between the customer and supplier. Communication and a culture of customer service excellence is a prerequisite to the creation of an effective theme message and a successful event. Without a significant commitment to customer service on the part of the supplier, the impact of the theme message will fail.

Choose a quality supplier to help develop and communicate your message and to create success for the corporate event.

Rate this article:
Marcus Stout is President of Element H2O. For more information about bottled water, private label bottled water and bottled water delivery go to www.elementh2o.com
Important NoticeDISCLAIMER: All information, content, and data in this article are sole opinions and/or findings of the individual user or organization that registered and submitted this article at Isnare.com without any fee. The article is strictly for educational or entertainment purposes only and should not be used in any way, implemented or applied without consultation from a professional. We at Isnare.com do not, in anyway, contribute or include our own findings, facts and opinions in any articles presented in this site. Publishing this article does not constitute Isnare.com's support or sponsorship for this article. Isnare.com is an article publishing service. Please read our Terms of Service for more information.

Most Recent Articles

HPE2-E67 Real PDF Exam Material

An Article by Brent Fowler in Business

7 hours ago

Question: 1Which new IT consumption model is a pay-as-you-deploy model that allows customers to more efficiently adapt to business changes, and to take a more flexible, scalable approach to capacity planning. A. HPE Pre-ProvisioningB. HPE Flexible Asset Return for ServersC. HPE Subscription for ServersD...

HPE2-E67 Latest Certification Tests

An Article by Dennisng Ng in Computers and Technology

8 hours ago

Question: 1Which new IT consumption model is a pay-as-you-deploy model that allows customers to more efficiently adapt to business changes, and to take a more flexible, scalable approach to capacity planning. A. HPE Pre-ProvisioningB. HPE Flexible Asset Return for ServersC. HPE Subscription for ServersD...

Check Out These Crucial Advantages of Learning Salsa at Top Salsa Tanzen

An Article by Salsa People in Entertainment

9 hours ago

Creativity and artistic excellence share a unique bond with one another. Creative expressions will help you emote your feelings and give wings to your desire. Itís right here that dance emerges as a unique medium. Irrespective of the tunes, beats, and rhythm, dance can help you express yourself in an innovative manner...

Improve Your Valentineís Day Plans With a Party Bus Rental of Phoenix

An Article by Jordan I. Paige in Entertainment

9 hours ago

Valentineís Day is significant to some and an excuse to throw a great party for others. Regardless of your motivation, a Party Bus Rental of Phoenix is sure to please the romantics as well as the cynics among your group. The party planned will be enhanced, liberating, and personalized. Memorable QualityIn order to create an atmosphere conducive to making memories, the arrangements chosen should be unique...

Maxime the Experience in Washington, DC Via Tour Buses

An Article by James L. Ramos in Travel

11 hours ago

Washington, DC is an affordable and fascinating place to visit, and with the current upheaval in the federal government, the time presents a powerful learning experience. Regardless of your political bent, express your patriotic interests with a visit to Washington, DC with tour buses to help maximize the experience...

Explore the Mesmerizing Beauty of India With Fly Back†India

An Article by Flyback India in Travel

11 hours ago

The mystic beauty and enigmatic charm of India has always allured the tourists from around the world. People from all over the world come to India seeking salvation, peace and tranquility. Some come to experience the hospitality of the country that introduces that to a new lever of humbleness and gratitude...

DSDPS-200 PDF Download

An Article by Dennisng Ng in Home Management

12 hours ago

Question: 1A Group Manager sees only one connection for a volume connected to a 2012 host that runs two iSCSI NICs. What are three possible causes of this problem. (Choose three. )A. The second iSCSI NIC doesNOThave flow control enabled. B. The second iSCSI NIC doesNOThave Jumbo Frames enabled. C. Multi-pathing was NOT applied on the initial connection...

MS Exam 70-534 Architecting Microsoft Azure Solutions 70-534 Practice Exam Killtest

An Article by Delia Green in Education

12 hours ago

With Killtest MS Exam 70-534 Architecting Microsoft Azure Solutions 70-534 Practice Exam, you can pass your Microsoft 70-534 Architecting Microsoft Azure Solutions certification exam. Request real Microsoft certification 70-534 practice exam, certification exam, study materials or test questions. Just choose Killtest 70-534 study materials at once...

Get to Your Sweetie on Valentineís Day With a Baltimore Airport Limo

An Article by Friee David in Travel

12 hours ago

As you anticipate your Valentineís trip, the actual components of travel are probably not positive elements that youíre looking forward to. The stress and exhaustion that can darken your travel is avoidable. By booking a Baltimore Airport Limo, you can reach your sweetie quickly while maintaining a positive outlook...

C9550-512 Free Demo Practice Test Software

An Article by Brent Fowler in Computers and Technology

13 hours ago

Question: 1What common standard is used by both the internal IBM Business Process Manager document store and external Enterprise Content Management servers. A. DatabasesB. Folder structureC. Application serveD. CMIS-based interfacesAnswer: Dhttps://www. ibm. com/developerworks/community/files/basic/anonymous/api/library/cfa136f0-30c1-4177-9901-62c05d900c5f/document/759d7370-2260-47c3-9f66-17a706030d2c/mediaQuestion: 2Which status is available by default for Process Application snapshots...

AnnanDaleInteriors - Best Places to Buy Furniture Online

An Article by KimA Thompson in Home Management

13 hours ago

Purchased a new house recently. Or maybe an office. You must be looking for that one unique piece that completes and complements your entire room, or maybe you want to change the entire look and design. Look no further. You will get all the answers here. When it comes to buying furniture, we visit store after store only to find that either the furniture does not suit our needs or is too expensive...

C9550-512 Practice

An Article by Dennisng Ng in Computers and Technology

14 hours ago

Question: 1What common standard is used by both the internal IBM Business Process Manager document store and external Enterprise Content Management servers. A. DatabasesB. Folder structureC. Application serveD. CMIS-based interfacesAnswer: Dhttps://www. ibm. com/developerworks/community/files/basic/anonymous/api/library/cfa136f0-30c1-4177-9901-62c05d900c5f/document/759d7370-2260-47c3-9f66-17a706030d2c/mediaQuestion: 2Which status is available by default for Process Application snapshots...

The Beginnerís Guide to Wedding Photography in Maui and Couples Photography in Maui and How a Good Wedding Photographer Can Reduce Your Problems to a Minimum

An Article by Vikram KR in Marriage

15 hours ago

As time goes by and people start looking beyond their own horizon to find more places to explore, trends like that of destination weddings start to emerge. The day you picked your wedding to have a destination theme like that of Maui, experienced people might have told you that things were going to get tough and not just because of the difficulty of finding a photographer who would deliver a good service when it came to wedding photography in Maui and couples photography in Maui...

Updated VCA6-DCV Certification 1V0-621 Practice Exam

An Article by Kruis Barry in Education

16 hours ago

Are you ready and confident to pass VMware 1V0-621 exam. Passcert Updated VCA6-DCV certification 1V0-621 practice exam will be your favorable aid because its quality is wonderful enough to guarantee your pass. Updated VCA6-DCV certification 1V0-621 practice exam, 1V0-621 online test, all available from Passcert...

CRM 2016 MB2-710 Certification Practice Test

An Article by Kruis Barry in Education

16 hours ago

Passcert CRM 2016 MB2-710 certification practice test allows candidates to learn in the case of mock examinations. You can control the kinds of questions and some of the problems and the time of each test. In the site of Passcert, you can prepare for the exam without stress and anxiety. At the same time, you also can avoid some common mistakes...

MLA Style Citation:
Stout, Marcus "Private Labeled Bottled Water And Event Planning." Private Labeled Bottled Water And Event Planning. 05 Apr. 2007 Isnare.com. 30 Mar. 2017 <https://www.isnare.com/?aid=139319&ca=Marketing>.
APA Style Citation:
Stout, Marcus (2007, April 05). Private Labeled Bottled Water And Event Planning. Retrieved March 30, 2017, from https://www.isnare.com/?aid=139319&ca=Marketing
Chicago Style Citation:
Stout, Marcus "Private Labeled Bottled Water And Event Planning." Private Labeled Bottled Water And Event Planning Isnare.com. https://www.isnare.com/?aid=139319&ca=Marketing
Copy and paste the code below to embed this article:
<a class="embedly-card" href="https://www.isnare.com/?aid=139319&ca=Marketing">Private Labeled Bottled Water And Event Planning</a> <script>!function(a){var b="embedly-platform",c="script";if(!a.getElementById(b)){ var d=a.createElement(c);d.id=b,d.src=("https:"===document.location.protocol?"https":"http")+"://cdn.embedly.com/widgets/platform.js"; var e=document.getElementsByTagName(c)[0];e.parentNode.insertBefore(d,e)}}(document);</script>