Considering that the quite first 19-second video was uploaded on April 23rd, 2005 YouTube has radically changed the way people market place online today, so in case your business still does not get the audio video marketing movement, then read on…
A Number of Jaw Dropping Statistics
* You'll find more than TWO BILLION views on YouTube each day
* Each minute, 24 hours’ worth of video is getting uploaded
* The number of corporations making use of display ads on YouTube elevated 10-fold in 2009 alone
* 79% in the 100 biggest businesses on the Fortune 500 list use Twitter, FaceBook, YouTube or corporate blogs to communicate with customers
Shall we continue?
Okay, several of those videos are about cats finding stuck in trees or Mary’s new child, but nonetheless audio and video marketing would be the very best strategies to communicate with buyers on any level, and to get a laundry list of causes.
Why Use Audio Video Marketing?
You can set up a YouTube channel to reflect your brand and engage with other people, then add your channel’s URL for your web site and other social media web sites. Posting audio and/or video customer testimonials increases credibility.
In case your product has any technical or difficult elements this can be greater explained with video. Show someone demonstrating how to use your product. Use video as a client service tool. If you’re continuously asked the identical concerns, direct your consumer to a video that explains and answer concerns much more clearly.
Make viewers feel more engaged by introducing your staff. You might take viewers on a virtual tour of the office or factory.
Run a contest – a fantastic approach to increase your e-mail marketing list and attract well-qualified leads.
Audio marketing and making use of podcasting can also be an effective method to communicate with clients and clients. Podcasts could be listened to by means of an MP3 player or mobile device and are helpful and handy approaches for companies to deliver their message. Audio can also be a fantastic platform for supplying education and education courses.
In 2006 there were 21.2 million blind adults in the United states. That is an enormous audience who can only method auditory data.
Marketing is finding what your target market wants, needs and desires, and delivering your message to them in the most handy and successful methods feasible.
The use of everyday technologies is rising – the amount of people accessing the web via their sensible phones and mobile devices is staggering. Millions of these devices created their way into Christmas stockings in 2011. People use them to get data and an escalating quantity are utilizing them to create purchases.
Scripting and using SEO
I’ve heard people say that you can not get backlinks from YouTube. Not correct. There are three locations where it is possible to add your site’s URL but with no utilizing keywords and phrases. Your website’s URL really should also be displayed prominently at some point inside your video.
Posting a video or podcast on your site, naturally, is an excellent notion. But what about SEO? This really is where careful scripting comes in.
Write your script incorporating your keywords and after that post the script beneath your video or audio presentation. Numerous thousands of people will appreciate it.
In accordance with federal data and published research “…anywhere from 37 to 140 out of each 1,000 people within the Usa have some kind of hearing loss, having a big share getting a minimum of 65 years old.”
That’s millions of people, and the number will only increase together with the aging baby boomer population.
Your keyword-rich, optimized script will also attract the search engines and which will support to move your website up inside the SERPs. Video and audio on websites also indicates people will keep longer - an additional plus together with the search engines.
Ensure your company features a solid audio and/or video marketing plan, or you'll get left behind.
It is the very best marketing opportunity that is come along because Tv started out. The possible marketing opportunity offered by a reluctant FaceBook audience pales in comparison to audio video marketing.
Merv Stevens works in Internet and Network Marketing. For tips and advice and to learn more about effective audio video marketing
, go to his blog: Wealth Success Ventures
. Act now and discover how average people are achieving extraordinary results online by cashing in on the DIGITAL gold rush!